Doris Fisher dead: Founder of iconic fashion brand GAP dies aged 94

Doris Fisher, who founded the major fashion brand GAP in the late 1960s, has died at the age of 94

Doris Fisher has died at the age of 94.

The businesswoman, who cofounded the Gap in 1969 with her late husband Don Fisher and saw it become one of the biggest fashion brands in US history, passed away on Sunday in San Francisco surrounded by family.

An tribute posted to GAP’s official website from GAP CEO Richard Dickson read: “I’m writing to share the sad news that Gap Inc. co-founder, Doris Fisher, passed away peacefully, surrounded by her family, at age 94.

Many of us were fortunate to have known Doris personally, an extraordinary human being whose brilliance, quiet determination, and heart shaped everything from Gap Inc.’s indelible influence on fashion and retail to philanthropy and the San Francisco art scene.

“There is simply no equal to Doris Fisher. In Gap-speak, she was a true original. Doris was a full partner in Gap Inc.’s founding and a path-breaking entrepreneur at a time when that was highly unusual for women. She understood first-hand the value of self-expression, diversity, and inclusion. And she worked tirelessly to ensure that Gap Inc. always did more than sell clothes. So, it’s no coincidence that there’s a whole lot of Doris in Gap Inc.’s purpose: we bridge gaps to create a better world.

“Never content with what is, Doris continuously imagined what might be and then made it happen. In fact, a great deal of Gap Inc. culture at its best derives from Doris’s influence. Saying what you mean. Doing what you say you’re going to do. And then doing it with kindness, candor, and respect.

“As one of fashion’s great power couples, Doris and Don created a remarkable company that revolutionized fashion retail. They introduced the world to some of America’s most iconic brands, including energetic new perspectives on everything from denim and khakis to white shirts and safari jackets. Most of all, they gave us, the future of Gap Inc., a powerful legacy to grow.

“And that’s foremost on my mind as we evolve Gap Inc. to become a high-performing house of iconic American brands that shape culture.

“The team will share details soon on our plans to celebrate Doris’s life, together as one Gap Inc. family.”

This is a breaking Showbiz news story. You’ll be more likely to see our stories when any big news breaks in future on Google by simply by clicking this link .

You can also join The Mirror’s WhatsApp Community or follow us on Google News , Flipboard , Apple News , TikTok , Snapchat , Instagram , Twitter , Facebook , YouTube and Threads – or visit The Mirror homepage .

You can sign up for Twitter/X alerts for breaking news here and follow us @MirrorCeleb for all the latest updates. Or keep up-to-date with your must-see news, features, videos and pictures by following us on Facebook .