Emma Raducanu copies Roger Federer contract clause as Brit in line for another big payday

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Tennis star Emma Raducanu shares a sponsor with sporting icon Roger Federer

Here is a look at Emma Raducanu and Roger Federer’s sponsorship deals

1. Annual Earnings: Roger Federer’s remarkable arrangement with Uniqlo generates approximately £24 million per year, considerably exceeding Raducanu’s new £2.8 million yearly deal with the same company. This demonstrates the contrast between a worldwide legend and an emerging talent entering her peak years.
2. Total Contract Value: The overall worth of Federer’s decade-long deal stands at a guaranteed £240 million, a sum that remains unmatched in tennis. Raducanu’s multi-year contract is valued at around £15 million, subject to the final duration and any performance-related incentives.
3. Another Payday Opportunity: Mirroring Federer’s strategy, Raducanu has utilised this clothing-only agreement to escape Nike’s obligation to wear their shoes. This grants her the liberty to secure a separate footwear contract, similar to Federer’s approach when he became a significant stakeholder in the Swiss brand On.
4. The Nike Exit Strategy: Both players left Nike at the end of their respective deals, pursuing more profitable and adaptable arrangements elsewhere. Whilst Nike released Federer owing to his age, the separation from Raducanu indicates a shift in the brand’s approach, focusing on a more select group of consistently high-ranking stars.
5. Career Stage at Signing: Federer secured his contract aged 36 with 20 Grand Slam championships already to his name. At 23, Raducanu recently finalised her deal, aiming to reinvigorate her brand following her departure from her established Nike partnership.
6. The Retirement Factor: Federer notably obtained a retirement-proof provision, guaranteeing his £24 million yearly income continues despite stepping away from competition in 2022. Raducanu’s contract follows a conventional active-player structure, indicating her earnings are probably linked to her continued involvement on the WTA Tour.
7. Target Market Appeal: Federer embodies an elite standard that resonates strongly with premium European and North American luxury sectors. Raducanu provides a tactical advantage in China, where her background and fluency in Mandarin complement Uniqlo’s substantial retail footprint across Asia.
8. Brand Pioneer: Federer represented the face of the brand’s men’s range for years, following in the footsteps of Novak Djokovic. Raducanu becomes the first female singles tennis player in history to join Uniqlo’s exclusive roster of global ambassadors.
9. Creative Input: Federer wielded considerable influence over his “RF” branding and the timeless, understated design of his match attire. Raducanu is reported to be working directly alongside Uniqlo’s design team to develop bespoke on-court clothing that merges their “LifeWear” philosophy with her individual aesthetic.
10. READ MORE: Emma Raducanu gets huge boost days after hitting big low following split from coach

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