Flavours of Yorkshire festival will debut with James Martin

The Flavours of Yorkshire festival will take place over the weekend of July 4 and 5 at Galtres Park, formerly Pickering Showground, with an expected audience from across the region and beyond.

Headlining this year’s event is celebrity chef James Martin, who will host three live cookery demonstrations on Saturday, July 4.

The Flavours of Yorkshire festival will take place over the weekend of July 4 and 5 at Galtres Park, formerly Pickering Showground (Image: Supplied)

Mark Brayshaw, organiser of Flavours of Yorkshire and the force behind the former Malton Food Lover’s Festival, said: “I know that there is still demand, both from the public, who attended the last Malton festival in their droves, and from the local producers who see this as brilliant showcase for their products – not only for sales on the day, but to engage with a loyal customer base through online sales and home delivery.

“We’ve got a brilliant venue here – Galtres Park – where we have space to grow this into a large-scale annual event, with free admission and free on-site parking.

“There’s something for everyone in the family to enjoy, so we’re confident it will be a great weekend.”

The Flavours of Yorkshire festival will take place over the weekend of July 4 and 5 at Galtres Park, formerly Pickering Showground (Image: Supplied)

Sunday’s demo kitchen will feature a line-up of Yorkshire talent, including master patissier Florian Poirot; Gilly Robinson, founder of The Cook’s Place; Yorkshire Pasta founder Kathryn Bumby; Richie Stamp-Mason, development chef at Tofoo & Co; and Masterchef finalist Ollie Farrar from FortySix in Malton.

The festival will also host a curated selection of food and drink producers from across Yorkshire.

Visitors can sample and buy everything from preserves and cheese to baked goods, sweet treats and craft beverages.

Many stalls will offer tastings and the chance to meet the people behind the products.

Free entry and parking are available for all visitors.

Mr Brayshaw said: “This Flavours of Yorkshire event will be friendly, welcoming and full of energy, while also building something new that can grow year on year.

“We’re bringing together some of Yorkshire’s best chefs and producers, but also making sure it remains accessible, with free entry so everyone can come along and enjoy it.”

The programme includes the Whole Hog Barbecue competition, open to the public.

All meat will be provided, and competitors are invited to bring their own flavourings and marinade to impress the judges with a range of pork creations.

Entries must be submitted by June 19 via compbbquk.com/whole-hog-2026.

The festival atmosphere will be enhanced by live music and entertainment across both days.

Organisers promise plenty of space for families and food lovers to relax and enjoy the experience.

For those concerned about missing the British Grand Prix, the race will be shown on a big screen in the festival bar area.

Chef demonstrations will run all weekend, offering practical tips, seasonal ideas and a behind-the-scenes look at professional cooking.

While entry to the festival is free, tickets for James Martin’s Saturday demos must be booked in advance.

All Sunday chef demonstrations are free and do not require booking.

The event is expected to bring visitors from across North Yorkshire and the wider region.

For more details and updates, visit www.rhp-events.co.uk/flavours-of-yorkshire or follow the festival on social media.

Galtres Park is located at Pickering YO18 8EA.