The popular Christmas event was set to return this year before organisers pulled the plug.
The Elfingrove festival has been axed this year just one day after tickets went on sale.
Bosses of the popular Glasgow event announced that, despite thousands of briefs being snapped up in 24 hours, the Christmas celebration would not go ahead.
Itison, which organises the event, pulled the plug, citing unsustainable costs. The first batch of tickets were released on Wednesday, September 16.
Organisers promised to transform Kelvingrove Art Gallery and Museum into a “magical grand train station” with “360° immersive projections and a cinematic score”.
But early ticket sales didn’t give Itison confidence that they would be able to offset the “huge financial risk” of putting on such a big event. Those who have already bought tickets will be refunded.
A post on the Elfingrove Facebook page reads: “We’re really sad to share that Elfingrove won’t be going ahead this year and want to be open about it. Everyone who has bought a ticket will receive a full refund automatically. Our team will begin processing these within the next 24 hours and you’ll receive confirmation directly.
“We’ve worked incredibly hard over the last few years to create and launch something we believed would be special, and thousands of you bought tickets in the first day. Thank you – we genuinely appreciate the support. Putting on major events of this scale is a huge financial risk and sadly the level of early demand is below what we need to confidently take the event forward. As a small independent business rooted right here in Glasgow, we have to be practical as well as ambitious.
“In light of this, we’ve made what has been an incredibly tough decision for us all. This choice doesn’t affect any of our other events. We’re hugely disappointed and very sorry to everyone who was looking forward to coming. Thank you for backing the idea and for all the lovely comments over the last few weeks.
“We’ll be back with more exciting things in the future.”
Ticketholders moved to social media to express their disappointment. One person wrote online: “It’s only September and 24 hours after release. You’d be amazed at how many people would yet book on.”
Another person said: “Bit of a quick decision there, I was intending on booking but waiting until end of the month (payday).”
A third added: “This seems a bit hasty. We were planning on booking. The tickets only went on release yesterday, give us a chance!”
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