Shoppers say the frozen Greggs products from Iceland supermarket taste just as good as the fresh versions from Greggs shops, but some people aren’t convinced that’s the case
There’s nothing quite like a Greggs sausage roll as a lunchtime indulgence when you’re out and about. The golden flaky pastry, the perfectly seasoned meat wrapped inside, what more could you possibly want? And, if you’re a vegan, you don’t have to miss out either, because the one for non-meat-eaters is just as delicious.
However, there’s no denying that they can be a little on the expensive side, and if you’re feeling absolutely starving and fancy a couple of the pastries, it will cost you more than it did previously. That’s why some savvy shoppers were intrigued when they spotted them in supermarket freezers.
In Iceland, they stock four Greggs-branded sausage rolls for £3.50. If you popped into Greggs, you’d pay £1.35 per sausage roll, which totals £5.40 for the lot.
Plus, when you cook them in the oven yourself, they’re guaranteed to be scorching hot when you take them out.
On the Iceland page for the four sausage rolls, it states: “No one makes sausage rolls like we do! Made to a unique recipe of seasoned sausage meat, then wrapped in crisp, flaky, golden puff pastry. Air Fry in 15 minutes”.
It’s not the only Greggs product they stock, either, as you can buy Steak Bakes, Cheese and Onion Bakes, Bacon and Cheese Wraps, and even Greggs Milk Chocolate Cookies.
If you fancy, you can buy eight frozen sausage rolls for £5.75. Eight in the shop would cost you £10.80, which is nearly double the price.
Seems to make sense to simply pop them in the air fryer and give them a try, right?
Posting on the Reddit Greggs forum, somebody penned: “Has anyone tried the frozen Greggs stuff you can get in the supermarket? Does it actually taste the same, or am I just setting myself up for disappointment?”
A man answered, stating: “It’s the same as what we get in the shop, lmao, all comes from the same factories”.
Somebody responded: “This seems so obvious, but it makes so much sense. My mind is genuinely kind of blown, and I’m ashamed that I’ve never considered that this probably applies to many different brands”.
A second declared: “I’ve only ever tried the frozen sausage rolls, and they did in the sense that Greggs sausage rolls don’t taste like what they used to be, but they aren’t necessarily better than any other supermarket brand sausage rolls”.
A third claimed they were “great and cheaper” than purchasing them in Greggs. Some branches do, nevertheless, provide a reduced price if you purchase four cold sausage rolls, so it hinges on whether having them hot matters to you.
A fourth, though, suggested that they “never taste the same” when you prepare them at home yourself as when you purchase them from Greggs directly.
But another contested this, commenting: “I mean your opinion can be that it doesn’t taste the same; however, objectively it’s from the same production like and is the exact same product, so that invalidates your opinion”.
A Greggs enthusiast shared: “I love a sausage bean and cheese melt, I’ve made some at home, and they’re the same, BUT you have to play around with the cooking times and temps to get it how you want.
“If I cooked mine at the time/temp it said on the box, they come out far too done, and the pastry’s too hard and crispy for me. So try it a couple of times, and once you’ve cracked it, they’re perfect”.