Greggs offers insurance policy for Steak and Stilton Bake

The high street bakery chain is promoting its Steak and Stilton Bake, which has returned to menus today (Thursday, September 3) after a seven-year absence, with a ‘Stilton Insurance’ offer.

If customers don’t enjoy the blue cheese filling, they can swap it for a classic steak bake at no extra cost.

Zoe Harris, customer director at Greggs, said: “It’s been seven long years, and while we know Steak & Stilton has a fiercely loyal fanbase, we get that there are still some Stilton sceptics out there.

The Steak and Stilton Bake features diced beef, grilled onions, and Stilton cheese in gravy, wrapped in flaky pastry and topped with a black pepper crumb (Image: Greggs)

“Blue cheese can be a bold sell, but we’re so confident this bake will win people over that we’re literally guaranteeing it.

“Consider this the ultimate taste test with zero risk, if you really can’t stand the Stilton, our classic Steak Bake is on us, no questions asked.”

How will the Greggs Steak and Stilton Bake insurance policy work?

The Steak and Stilton Bake features diced beef, grilled onions, and Stilton cheese in gravy, wrapped in flaky pastry and topped with a black pepper crumb.

Customers who don’t enjoy the Steak and Stilton Bake can return it to the counter, even if it’s half-eaten, and exchange it for a regular Steak Bake.

The offer is available in all Greggs shops nationwide.

According to a survey commissioned by Greggs of 2,000 people, more than a quarter (28%) of Brits shy away from Stilton, and a further 11% have never even tried it.

Despite this, research reveals that 55% of Brits believe too many people write Stilton off before they’ve even given it a fair try.

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Further research from Greggs found that 54% are put off spending money on a new food in case they don’t enjoy it, while 57% said that free ‘insurance’ on food would give them the confidence to try more new products and flavours.

The study also found that one in five (20%) Brits only try new food or flavours once every six months or less and more than a quarter (28%) say they can tell from just one bite whether they like it or not.

Will you be trying the Greggs Steak and Stilton Bake? Let us know in the comments.