Greggs renamed item after Andy Burnham forgot its name

In an interview, the former Greater Manchester mayor was asked to name his favourite Greggs offering but stumbled while trying to remember the name of the sausage, bean and cheese melt.

Instead, he called it “that sausage, bean and cheese thing”, a name which quickly went viral on social media.

Now, the bakery has gone one step further, officially renaming the product in honour of Mr Burnham .

Warren McCarrick, shop manager at the Manchester Heron House branch, located near the Prime Minister’s new No 10 North base, said: “Our shop has been buzzing with Mancs getting their hands on Burnham’s favourite bake.

“Sales have gone through the roof this morning.

“Cheers, Andy.”

Signs at the store have already been swapped out to read: “The sausage, cheese and bean thing as eaten by our Prime Minister.”

🚨 NEW: Greggs has renamed its Sausage, Bean & Cheese Melt after Andy Burnham called it a “thing”

“Sales have gone through the roof, cheers Andy” pic.twitter.com/PxH0ccEzRV

— Politics UK (@PolitlcsUK) August 12, 2026

Mr Burnham’s offhand endorsement has been a hit for the bakery, with sales reportedly doubling overnight.

The Prime Minister has since acknowledged that several of his strongest policy proposals were inspired by everyday exchanges, whether while standing in line at Greggs or sharing a conversation over a drink at the local pub.

Staff at the Manchester store quickly got behind the new identity, refreshing the branch’s branding in the early hours of Thursday.

Greggs, founded in Newcastle in 1939, has yet to say whether the rebrand will be introduced across the country or remain a temporary local change.

In the meantime, the Manchester outlet is happily dishing out the “sausage, bean and cheese thing” to customers who are both entertained and eager for a bite.

Whether Burnham’s pastry-inspired policymaking proves equally enduring is something only time will tell.