Greggs to launch permanent chicken sausage roll this week

The high street bakery is launching the Chicken Roll, made from seasoned chicken in golden glazed puff pastry.

It joins Greggs’ signature Sausage Roll and Vegan Roll, completing what the chain describes as its “iconic roll trilogy.”

The Chicken Roll contains 305 calories and will be priced at £1.35.

Greggs is adding the chicken roll to menus. (Image: Greggs)

Greggs to launch new permanent chicken roll

A spokeswoman for Greggs said: “They say the best things come in threes, and our iconic roll trilogy is no exception.

“We can’t wait for our customers to experience the Chicken Roll as the ultimate headline act of our flaky franchise.”

Ahead of its public launch, Greggs is hosting a special one-off event at a pop-up location on Bateman Street in London’s Soho.

On Wednesday, April 8, customers will have the chance to sample the new roll during a 20-minute tasting slot between 3.30pm and 9pm.

In keeping with the trilogy theme, guests must arrive as a group of three to take part, and entry is on a first-come, first-served basis.

Attendees will be treated to three complimentary rolls and a themed cocktail or mocktail.

The launch comes during a challenging period for the Newcastle-based company.

Greggs has felt the impact of the rising cost of living, higher tax and labour costs, and the growing use of weight-loss treatments.

Last month, the company reported a 17.9 per cent drop in statutory pre-tax profits, down to £167.4 million for the year ending December 27.

Despite the dip in profits, total sales rose by 6.8 per cent to £2.15 billion, supported by continued store expansion.

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In 2025, Greggs opened 121 net new shops, bringing its total to 2,739.

The company plans around 120 more openings this year and has set its sights on eventually surpassing 3,000 locations across the UK.

Will you be trying out Gregg’s new chicken roll? Let us know in the comments.