England will be aiming to end 60 years of hurt this summer at the World Cup but Three Lions fans are set to get the chance to relive the side’s past glory
Channel 4 are bringing the 1966 World Cup final back to life – with a little help from Harry Kane. England captain Kane is taking part in a special colour broadcast of English football’s greatest moment to raise awareness for the Alzheimer’s Society.
Hat-trick hero Sir Geoff Hurst is also making a contribution to pay tribute to his teammates who developed dementia which is the UK’s biggest killer.
Alzheimer’s Society ambassador, comedian David Baddiel, will introduce the show with special contributions before the match – England’s 4-2 win over Germany – is shown in all its glory.
The special broadcast, in partnership with SunLife and MediaLab, is designed to raise awareness and also help raise funds for the disease which has had a devastating effect on footballers.
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Kane is also one of several current and former England stars taking part in the show ahead of this summer’s World Cup.
Michelle Dyson, chief executive officer of the Alzheimer’s Society, said: “We are so grateful to be part of this collaboration, which will allow people to experience the historic 1966 World Cup final in full colour, while also raising vital funds for Alzheimer’s Society.
“It’s heartbreaking that many former players – and indeed fans – of the legendary 1966 World Cup team have been affected by dementia.
“Their stories are a powerful reminder of why we must keep raising awareness and the funds needed to support people living with this devastating condition today while also working towards a better future.”
Neil Canetty-Clarke, Executive Producer, said: “60 years ago, 32 million people, the largest ever audience in UK history, watched England win the 1966 FIFA World Cup Final in black and white.
“We hope millions more will watch it in colour on Channel 4 on June 6th to celebrate the anniversary and support Alzheimer’s Society.”
Channel 4 partners with SunLife to broadcast a special edition of the 1966 FIFA World Cup Final In Colour, in aid of Alzheimer’s Society at 4.45pm on Saturday, 6 June.
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