Bread is a staple in many Welsh kitchens, but it can go stale within days and end up in the bin. Hovis says one common storage habit can make it go dry faster — and a simple switch can keep it fresher for longer.
Bread is a staple found in millions of homes across the UK, yet it can deteriorate surprisingly quickly. Within just a few days, it can turn stale or even develop mould, which is understandably frustrating.
This often results in unnecessary food waste, with uneaten loaves being thrown away before they can be finished. There is, however, a straightforward way to keep your bread as fresh as possible for longer.
Simply changing how you store it can make a significant difference to its taste and texture.
Many people opt to keep their bread in the fridge, believing it is an effective way to preserve freshness. However, bread maker Hovis has cautioned against this approach.
The company stated: “Bread stales faster in the fridge due to a process called retrogradation. This occurs when starch molecules crystallise as the bread cools, drawing out moisture and leaving the texture dry and crumbly.
“While refrigeration does slow down mould growth, it significantly speeds up staling.”
Any bread displaying visible patches of mould should not be consumed. Attempting to cut away the affected area is not advised, as the mould’s roots can penetrate far deeper into the loaf than is visible to the naked eye.
How to store bread to make it last longer
Rather than reaching for the fridge, Hovis recommends returning to the trusted bread bin. It explained: “A classic choice for a reason. Bread Bins provide a cool, dry environment with just the right amount of air circulation to prevent excess moisture and mould growth.
“Stay on top of crumbs, though! We advise cleaning out your bread bin weekly so bread stays fresher for longer.”
It is also worth keeping shop-bought bread in its original packaging. Most loaves come with a sticker or plastic ties to lock in moisture and preserve freshness, or alternatively, a peg can be used to seal it shut.
Should the bag become damaged, transfer the bread to an airtight container or a resealable plastic bag.
Ensure your bread is kept at room temperature and out of direct sunlight. Store it away from heat sources or damp areas, as these conditions can accelerate spoilage.
Place your bread in a bag inside a cupboard or on the worktop, and within a bread bin.
How to freeze bread
Freezing is the best option if you wish to store your bread for an extended period. Hovis said: “Consider freezing half the loaf to keep it fresh longer and taking out individual slices as needed. Wrap it in foil or freezer-safe bags to prevent freezer burn.
“You can then thaw the slices at room temperature or pop them straight into the toaster. You can even make a sandwich using frozen bread, which will thaw by lunchtime, keeping it fresh and ready to eat.”
You must be logged in to post a comment Login