Sydney Sweeney‘s media mogul boyfriend Scooter Braun is reportedly becoming a major influence on the blonde bombshell’s career.
According to Puck News, Braun was a factor in Sweeney’s recent decision to sign with Hollywood power player Kevin Huvane at CAA.
Braun set Sweeney up for dinner with Huvane without her other management knowing, which led to her signing with him over rival agents that had been ‘clamoring for a similar sit-down’ with her.
The bold career move came around the same time that Sweeney, 28, split from her longtime publicity team at ImPRint PR after a decade.
Both sides were reportedly happy to move on, with the ImPRint team growing ‘frustrated’ that Sweeney was no longer listening to their advice.
Puck points out that when ImPRint sent Sweeney to Variety’s Power of Women event last year in a bid to get her taken more seriously as an awards-worthy actress, she showed up in a sheer silver gown that highlighted her 32DD cleavage.
Sydney Sweeney’s boyfriend Scooter Braun is reportedly becoming a major influence on the blonde bombshell’s career and recently helped her find a new manager
The 28-year-old recently found new management at CAA and parted ways with her publicity team after working together for a decade
It’s currently unclear if Braun, who previously managed Ariana Grande, Justin Bieber, and Demi Lovato, has any say in Sweeney’s current PR strategy or wardrobe choices.
Daily Mail has contacted Braun, ImPRint, and Sweeney for comment.
The starlet certainly tried to get herself into the Oscar conversation last year with her role in the boxing biopic Christy, but after it bombed at the box office Sweeney seems to have relied on her sex appeal to stay in the headlines.
Her many raunchy scenes in the third season of Euphoria dominated the news cycle throughout April and May, stealing the spotlight from her A-list co-stars like Zendaya and Jacob Elordi.
She then doubled down on her sex symbol status by launching her own lingerie brand Syrn, which she’s promoted with a string of provocative pictorials and commercials.
The most recent Syrn advert sees Sweeney posing completely topless, prancing around in a G-string, crawling on all fours, and suggestively licking cream off her fingers.
She’s now in Italy for the Venice Film Festival with Braun, where she’s continued to turn heads with her flesh-baring outfits.
On Wednesday, she attended a dinner for Armani Beauty in a vintage silver gown from the brand, which also happened to be sheer around the chest.
Sweeney has leaned more into her sex symbol image in the past year. In October, she wore a sheer gown to Variety’s Power of Women event
The actress has also starred in a number of extremely provocative commercials and pictorials for her lingerie brand, Syrn
Before that, she was photographed wearing a semi-sheer lace top that revealed some serious side and underboob.
When she’s not busy flaunting her curves, Sweeney has been spotted looking blissfully in love with Braun by her side.
Prior to their trip to Venice, she was spotted out and about in Los Angeles with Braun, who she has been romantically linked to since September 2025.
The couple were joined by Braun’s three children – Jagger Joseph, 11; Levi Magnus, nine; and Hart Violet, seven – who he shares with his ex-wife, Yael Cohen.
It marked a major development in the couple’s romance, which began months after they met at Jeff Bezos and Lauren Sanchez’s Venice wedding in June of last year, not long after Sweeney ended her engagement to longtime partner Jonathan Davino in early 2025.
On Wednesday, she attended a dinner for Armani Beauty in a vintage silver gown from the brand, which also happened to be sheer around the chest
Sweeney and Braun were spotted looking loved up in Venice this week
The couple were also spotted enjoying a gondola ride during a break from the Venice Film Festival
On going public with her relationship, Sweeney previously told Cosmopolitan that she was enjoying ‘experiencing’ love after spending so many years solely focused on her career.
In May, Braun gushed, ‘I’ve met an extraordinary woman who is kind and generous and smart, and real and down to earth.’
As for her career, Sweeney has a number of new projects in the pipeline.
In addition to starring in the sequel to her mega-hit The Housemaid, Sweeney will also lead the sci-fi blockbuster Gundam alongside Noah Centineo.
She’s also set to produce and star in an ‘erotic’ retelling of the classic Sleepy Hollow story, based on Lindsey Anderson Beer’s debut novel Hollow.
Behind the camera, Sweeney heads up her own production company Honey Trap, which operates under a first-look production deal with Sony Pictures.
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