I compared Tesco, Aldi, Lidl, Morrisons and M&S chocolate

I’d hazard a guess and say many of us like chocolate, great for a snack, or added to other treats to satisfy those sugar cravings.

But, for some, you may prefer to use own-brand chocolate, as it is often cheaper than the iconic brands many know and love.

With this in mind, I compared some milk chocolate from five different major UK supermarkets… and in my mind, one was the clear winner.

I tried own-brand chocolate from Aldi, Lidl, Tesco, Morrisons and M&S (Image: Newsquest)

I compared own-brand chocolate from Tesco, Aldi, Lidl, Morrisons and M&S – but which was best?

I have to admit I’m not really an own-brand chocolate person, perhaps only buying it for baking and other similar pastimes.

So this test was going to be an interesting one, and I will hazard and say I am no expert.

I will also point out that this was not necessarily about price, as different size bars were bought, but more about the taste.

Nevertheless, I will note down the price of each chocolate bought.

Aldi – Dairyfine chocolate – £1.95 – 4/5

Dairyfine is Aldi’s exclusive, budget-friendly chocolate brand, and as with all on this list, it was my first time trying it.

Despite Aldi being a budget-friendly supermarket, and this price being no different, I was pleasantly surprised with this.

It had a nice sweet and creamy taste, and an aftertaste that was nice but not too strong.

It wasn’t quite my favourite, but I can see it being very popular with shoppers, with good taste and being on the cheaper side of things.

Lidl – Fin Carré chocolate – 99p – 3/5

Another popular budget-friendly chocolate brand is Lidl’s own Fin Carré chocolate.

I have to say that this was incredibly good value for money, at just 99p, and it was still good chocolate.

It was a slightly thinner bar I will say, and it was not quite as smooth and creamy as Aldi, but I still thought it was nice.

Another point that dropped the score was the slight sickly flavour it left me with.

Morrisons – Morrisons own brand – £2.30 – 2/5

Sadly, Morrisons was my least favourite of the five I tried.

It was on the slightly more expensive end, and did not have as nice a taste as the budget options.

The Lidl (top left), M&S (top right), Morrisons (middle), Aldi (bottom left) and Tesco (bottom right) chocolate were all slightly different (Image: Newsquest)

I felt it was a tad boring, with no real sweetness or richness to add to it.

Despite this, I will say the aftertaste was ok, and I did not get a bad, sickly feeling.

Tesco – Tesco own brand – £2.30 – 3/5

Another middle-range supermarket brand, and another decent option.

Tesco cost the same as Morrisons, but was slightly better, with a bit more taste and texture to it.

It was definitely more milky and had a nice smoothness about it.

Despite this, I was not a fan of the aftertaste, and as with others, it was a little sickly.

M&S – M&S own brand – £3.50 – 5/5

Perhaps the obvious answer for many, but M&S was the best.

It was naturally the most expensive and is a premium option for many, but not only was it the thickest chocolate, but the taste was also fantastic.

It was a rich and creamy delight, and had a nice aftertaste, and ticked all boxes for me.

And I know that is what you would hope for with the price, but it is exactly what I got, and therefore was my favourite.

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My final rankings of UK supermarkets’ own-brand chocolate

Here are my five rankings in order and their scores:

1. M&S – 5/5
2. Aldi – 4/5
3. Tesco – 3/5
4. Lidl – 3/5
5. Morrisons – 2/5

What is your go-to supermarket? Let us know in the comments.