‘I tested Aldi luxury range versus Tesco, Lidl and Asda – there was obvious frontrunner’

YouTube food critic Sam Wilder spent 48 hours eating from Aldi’s Specially Selected range – and compared it to the luxury food ranges Tesco Finest, Lidl Deluxe and Asda Exception

A YouTube food reviewer who put the luxury ranges of supermarkets Aldi, Lidl, Tesco and Asda to the test has declared one a clear winner.

Britain’s largest supermarkets all offer their own premium lines, purportedly delivering top-quality, some at more competitive prices than others.

With this in mind, content creator Sam Wilder set out to determine which major brand comes out on top, both in terms of value for money and taste.

Having already undertaken the same challenge with Lidl Deluxe, Tesco Finest and Asda Exception, he purchased 48 hours’ worth of food from Aldi’s Specially Selected range. This comprised two breakfasts, two lunches and two dinners, along with snacks and a dessert.

Sam’s total came to a very reasonable £44.50 at the checkout before he headed home to begin the challenge, reports the Express.

The online food reviewer, who has 106,000 subscribers on his channel, was thoroughly impressed by his Aldi haul – so much so that he crowned the supermarket “the clear frontrunner”.

Upon completing the two-day challenge, he said: “I’m placing Aldi as my clear frontrunner of all of the premium supermarket ranges so far.

“It’s pretty similar price-wise to Lidl but the quality is right up there with what I found at Tesco and Asda compared to what I found at Lidl.

“Things have more flavour, there’s way more to choose from, and to be honest with you, given the option of Aldi or Lidl anyway, outside of this challenge, I’m always going for Aldi.”

It appears it was Sam’s final meal that truly won him over at Aldi.

He feasted on a Wagyu steak accompanied by chunky oven chips and cherry tomatoes, rounding things off with lemon and white chocolate cheesecake slices. It was the tomatoes that left him singing their praises.

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Sam said: “I’m not going to lie, that is a fantastic steak. Now I did have one of these tomatoes raw, and these tomatoes, I think they are quite possibly the favourite thing I have had in the last 48 hours.

“These tomatoes are phenomenal, they are sweet, they are zesty.

“This is just a very good dinner. £9.99 for a single steak at a supermarket is a little bit dear, but if you’re treating yourself, and I think Wagyu is a treat, then go for it. It feels worth it, it was that good.”

The YouTuber was caught somewhat off guard before the challenge even began while browsing the Aldi aisles.

He had underestimated just how extensive the budget supermarket’s luxury range actually was, which presented something of a problem at the checkout.

Sam added: “It did feel like there was an abundance of food in this range. What I’m already learning is, the Specially Selected range is, king of huge. I definitely over buy for these challenges.”