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I wanted to switch my broadband provider. I had no idea what I was signing myself up for

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Now armed with the figures, I entered my address on Virgin’s site to confirm I could get the fastest speed (Gig1) in my area, closed my laptop and made a note to sort it out before the annual price increase on April 1st.

That was where I went wrong. In the four days that followed, I had six missed calls from Sky, presumably hoping to convince me to sign a new contract, and 12 from Virgin hoping to seal the deal. These came every couple of hours until I got so fed up, I blocked the number.

By the fourth day I was so angry that I contemplated no broadband at all just for some peace. Instead, I did what Virgin was no doubt hoping I would do: I opened my laptop back up and completed the switch. It took 10 minutes.

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Before doing this, I rang Sky to see if it was able to match Virgin’s price for a similar speed. I’d always recommend this. Sadly, it came out £11 a month more expensive, despite my years of loyalty. I hung up, a little disappointed my 14-year relationship was resulting in divorce without so much as a trip to the couple’s counsellor.

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