One of the greatest tennis players of all time has landed a job at budget supermarket chain Lidl
Tennis legend Steffi Graf, who won an incredible 22 Grand Slam titles, has made an unexpected return to the spotlight by accepting a new role with discount supermarket Lidl.
The 56-year-old German icon, who hung up her racquet in 1999 and has maintained a largely low-profile lifestyle since, has been appointed as a brand ambassador for Lidl’s budget-friendly sportswear line Crivit.
In this new capacity, Graf will spearhead a significant international advertising campaign showcasing the brand’s newest clothing and activewear collection.
The campaign, which launched in mid-February 2026, features the inspirational tagline “Find your move” and is being deployed across more than 30 nations.
Ensure our latest sport headlines always appear at the top of your Google Search by making us a Preferred Source. Click here to activate or add us as Preferred Source in your Google search settings
Graf, frequently celebrated as one of the finest female tennis players of all time, holds numerous unmatched records.
She remains the sole player in the Open Era to complete the Calendar-Year Golden Slam – capturing all four major championships (Australian Open, French Open, Wimbledon, and US Open) alongside Olympic gold within a single year.
She achieved this remarkable milestone in 1988, a season widely considered as one of the best in tennis history. Graf also maintained the world No. 1 position for a record-breaking 377 weeks on the WTA Tour.
With 22 major singles championships, she stands as the third-most accomplished women’s singles player in history, trailing only Margaret Court (24) and Serena Williams (23).
From 1988 to 1996, Graf secured 20 of the 36 Grand Slam tournaments held. Beyond her historic four-title clean sweep in 1988, she captured three of the four majors in 1989, 1993, 1995 and 1996 – a period of dominance rivalling the peak years of Novak Djokovic in the 2010s and Roger Federer in the 2000s.
After retiring from professional tennis, Graf has predominantly stayed out of the public eye, concentrating on family life with her husband, fellow tennis icon Andre Agassi (himself an eight-time Grand Slam winner). The couple began their relationship in 1999 and married in 2001, shortly before Steffi gave birth to their son. Their daughter arrived two years later.
Whilst Agassi has maintained a higher profile in recent years through coaching, commentary and events such as the Laver Cup, he couldn’t contain his admiration for his wife’s latest endeavour. He posted on social media: “Beyond proud to see you as the new brand partner of @crivit” whilst commending her work in the promotional content.
Graf becomes part of an expanding roster of prominent celebrities collaborating with Lidl, which already features Arnold Schwarzenegger and Heidi Klum. The retailer’s Crivit brand, which delivers substantial turnover whilst establishing itself as a competitor in the budget-friendly sports and outdoor sector, views the partnership as an ideal match.