James Martin teams up with Bella+Duke to launch new pet food

Popular TV cooking host James Martin has co-created a guinea fowl meal for dogs with pet food business Bella+Duke.

The chef is best known for his ITV show: James Martin’s Saturday Morning and developed a passion for cooking during his formative years growing up in Welburn.

James was surrounded by a family of farmers who worked on the Castle Howard estate and recalls helping his mum in their kitchen in North Yorkshire – igniting his interest in making great food.

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After leaving home, James worked at the three Michelin Star restaurant Maison Troisgros in Roanne, France before making the leap to TV in 1996.

A lifelong dog owner, James is passionate about giving dogs great food – improving their comparatively shorter lives with fresh, tasty ingredients.

His guinea fowl meal is made with blueberries, seasonal vegetables and herbs.

James said: “As humans, we think carefully about the provenance of our own food – where it comes from, how it’s produced, and how fresh it is.

“I believe we should be doing exactly the same for our dogs, I believe dogs deserve better.

“They’re part of the family so they deserve not only food that is good for them but food they enjoy too. To me that means meals packed with fresh, nutritious ingredients that are minimally processed and delicious, helping them to truly live their best life.

“That’s exactly what this recipe with Bella+Duke is all about.”

The limited-edition meal will be available exclusively for Bella+Duke customers, complimentary alongside their usual picks, before rolling out to selected pet stores over the following months.

James added: “We know not to eat ultra-processed foods all the time – and let’s be honest, none of us would accept eating the same meal every single day, so why should they? 

“Food should be something to look forward to.

“Feeding a fresher diet packed with real, whole ingredients gives dogs that pleasure, while also supporting their long-term health in a way ultra-processed food simply can’t.”