Joe Sugg and Dianne Buswell have shared a little explanation of their son’s name after they revealed they had become first-time parents.
The Strictly Come Dancing stars have delighted their friends and fans by announcing the birth of their first child. It was in September last year that Joe and Dianne revealed they were expecting a baby boy.
The couple, who met and fell in love while taking part in the BBC One dance contest in 2018, shared an adorable announcement video on Instagram, which was set to the iconic Elton John track, Tiny Dancer, and told their loyal following: “Our little baby boy [heart emoji]. We cannot wait to meet you.”
It was then on Wednesday (March 18) after keeping their fans and followers updated throughout their journey to becoming mum and dad that Dianne and Joe confirmed the arrival of their baby boy.
Taking to Instagram, Joe led the announcement by sharing the first pictures of their son, one of him swaddled in a cot and wearing a knitted blue hat, alongside another of him bonding with his mum and a third in which Joe could be seen carrying him out of the hospital in his car seat.
Joe captioned the post, which was also reshared by Dianne: “Never felt a love like it,” before adding: “Baby Bowden Mark Richard Sugg,” with the date 16/03/26, confirming he was born on Tuesday.
The congratulatory messages soon came flooded in from Dianne’s Strictly co-stars, their famous pals and their fans. But Joe and Dianne were quick to address one detail about their new bundle of joy.
Taking to their Instagram Stories, the pair shared another photo of baby Bowden, in which they could be seen taking his tiny hand into theirs. It was alongside the snap that Joe wrote an explanation about their son’s name, as he shared: “Bowden Sugg (pronounced Bow like How not Bow like Row… Hopefully that makes sense [crying laughing emoji]).”
And fans have been sharing their reaction to Dianne and Joe’s chosen name, and spotted the significance of both his middle names and his birth dates. @scdjoanne said: “I am just now learning that joe grew up in a cottage at 1 bowden hill lacock and i have a little tear actually because that’s really beautiful to name their child after his childhood.” @ultimatesugg replied: “Also Richard after grandad chippy and of course Mark.”
@strictlylmx commented: “What is life joe and Dianne have a baby that was born on the 16th,” to which @Edensmith1122 replied: “I also don’t know what the 16th means,” and the original poster said: “Joe and Dianne announced they were together on the 16th and it kinda became a big deal.”
As mentioned, the congratulatory messages to come flooding in, especially from Dianne’s Strictly co-stars. Gorka Marquez replied: “OMG!! Congrats to you both !!!” Vito Coppola gushed: “Oh Finally. Bello di zio.I am so so happy. Crying for joy and happiness. Uncle Vito cannot wait to meet you. Love love love. Bellissimo a zio.”
Katya Jones replied: “He’s just perfect!!!! Congratulations to the pair of you.” Alexis Warr shared: “So precious! Congratulations!!” Anton Du Beke posted: “Congratulations my loves.” Neil Jones penned: “Honestly congratulations. He’s so cute and I can’t wait to meet little baby Bowden.” Nikita Kuzmin wrote: “Congratulations that’s so so amazing. That’s the best and most special thing in the world. Love love love to you!!! Karen Hauer added: “Congratulations !! So beautiful.”
Meanwhile, some also shared the special news with their own followers. Resharing Dianne and Joe’s post to her Instagram Story, Amy Dowden said: “So happy for you both! Isn’t baby Bowden perfect! Can’t wait for cwtches @diannebuswell @joe_sugg.” Alexis also shared: “So very precious! Congratulations @diannebuswell @joe_sugg.” Carlo Gu posted: “My heart is melting!!!” while Strictly 2025 contestant George Clarke also shared the post with a string of heart emojis.
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