Kammy’s Un-Beer-Lievable lager is back for the World Cup

Kammy’s Un-Beer-Lievable lager will help raise money and awareness for Prostate Cancer UK, adding to the £15,000 the lager raised in 2024, when it was launched for the 2024 European Champiuonship.

The beer is being brewed at Brew York’s Osbaldwick brewery in York and will be pouring at Brew York and Brew+ venues in time for the World Cup which is being screened to the general public and, where available, in pre-booked seating to maximise the tournament experience.

Kammy, who played for Swindon Town, Brentford, Stoke City, Leeds United, Sheffield United and Middlesborough, said; “Brew York have been a perfect partner to work with for this project. It’s exciting to know it will feature heavily in their pubs and bars and raise awareness of prostate cancer. I’ll certainly be having a few cans whilst I’m cheering on England at the World Cup.”

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Wayne Smith, co-founder and Managing Director, Brew York added: “It’s an absolute pleasure to be collaborating with Kammy again. His enthusiasm for this beer – and the money it raises for Prostate Cancer UK – is irresistible.

“It was extremely popular when we brewed it in 2024 and of course, we’re aiming to add as much as we can to the £15,000 raised previously.”

James Steven, Head of Partnerships, Prostate Cancer UK concluded: “We’re delighted that Brew York and our long-time supporter Kammy are once again supporting us ahead of another massive summer of football as the World Cup kicks into action.

“Through the funds raised and awareness generated from this collaboration, we’re reaching men with a health awareness message in an environment where they feel most comfortable, whilst also raising money that will help save lives. We are excited to see this come to life over the summer!”

The beer, at 4.1% abv, promises to be a crisp, refreshing lager with a gentle spicy-herbal aroma. It will be pouring at Brew York and Brew+ venues from June 5 – as well as being available in cans to take-away, Brew York’s online shop as well as selected craft beer bottle shops across the UK.

A can of the fundraising beer (Image: Pic supplied)

As part of the promotional push, trade customers of Brew York will also get the chance to win an appearance from Kammy to their own venue where he’ll give his thoughts on the World Cup as well as reflect on memorable moments of his career – in his own inimitable style.

The opportunity to meet Kammy is also being extended to the public through a ‘goal’-den ticket prize draw based on each case (12) of cans purchased directly from Brew York venues and webshop.

Details of Kammy’s Un-Beer-Lievable launch and competitions will be on Brew York’s social media channels and mail list over the coming days.