KitKat truck flanked by security convoy in Toronto, Canada

But why were chocolate bars invented and made in York since 1935 as Rowntree’s Chocolate Crisp getting a security convoy in the first place?

It turns out KitKat in Canada took a fresh perspective on shipping and delivery after a well-publicised cargo theft of the company stock in Europe.

As reported by The Press, it follows a reported heist last month of hundreds of thousands of KitKats on their way from a Nestlé production facility in Italy, destined for distribution in Poland.

The cargo, weighing 12 tonnes, disappeared en route and is believed to have been stolen with the company adding in a statement at the time that “the vehicle and its load are still nowhere to be found”.

The brand also told French news agency AFP that the theft may have led to a shortage of KitKats appearing on the shelf and consumers may have “struggled to find their favourite chocolates ahead of Easter.”

In a video from KitKat Canada which featured on The Independent TV website yesterday (April 9), a red KitKat truck is seen leaving a Nestlé warehouse under convoy whilst negotiating Toronto’s city centre and highways.

KitKat in the UK confirmed this was a marketing activity, with a spokesperson saying: “When moments like the reported KitKat heist start to gain traction, they quickly move beyond news and become a shared cultural reference point.

“What KitKat does particularly well is recognise when those moments evolve into a kind of universal language that audiences are already engaging with and then find a way to participate natively rather than imposed.”