Lidl announces major change to loyalty rewards app in May

From Tuesday (May 5), Coupon Plus will no longer be available in the supermarket’s app.

Instead, it will be replaced by Lidl Plus Points.

However, due to this “new way to save”, existing Coupon Plus customers have until Monday (May 4) to hit their April 2026 spend targets.

Lidl axes popular Coupon Plus on supermarket’s app

In an email to Lidl Plus customers, the supermarket said: “As a Lidl Plus customer, we’re just letting you know about some important changes.

“From Tuesday 5 May, a new way to earn rewards with Lidl Plus begins.

“This means Coupons Plus ends on Monday 4 May and will no longer be available in the Lidl Plus app after this date.

“You have until Monday 4 May to reach your April Coupon Plus targets.

“There will be no change to Personalised Coupons and Weekly Offers.

“Any existing coupons that you have will be valid until the date shown on the coupon.”

It added: “You don’t need to do anything. Your Lidl Plus app will update with these changes automatically.”

Lidl’s Coupon Plus was a way for customers to receive rewards throughout the month, often free items (including bakery treats, vegetables, chocolate, nuts) when reaching certain spend targets, such as £10, £50 and £100.

How will new Lidl Plus Points work? What customers need to know

On its website, Lidl details: “Starting Tuesday 5 May, a new way to save will land in your Lidl Plus app!

“From the big shops to the small, now every time you shop and scan your Lidl Plus app, you will be able to collect points that can be spent on 100s of rewards in our Rewards Marketplace.

“Turn points into possibilities! From coupons for free products to money off your next shop, it’s up to you what you spend your Lidl Plus Points on.”

How often do you use your Lidl Plus app? (Image: Lidl)

Customers can make the most of Lidl Plus Points by following the below steps:

• Step one – shop and scan the Lidl Plus app at checkout
• Step two – collect Lidl Plus points with every purchase (£1 = one point)
• Step three – enter the Rewards Marketplace on the Lidl Plus app and choose from 100 awards or money-off coupons
• Step four – exchange points to receive a coupon (activate your coupons before you use them)

Lidl will also be celebrating the launch of the new loyalty scheme by allowing shoppers to get double points on all fresh fruit between May 5 and May 22.

Additionally, consumers will be able to receive 100 welcome points from May 5 to July 31.

Lidl explains: “Open the app, click ‘Start now’ and follow the instructions to collect 100 points.

“That’s a FREE product worth up to 100 points in our Rewards Marketplace!”

Louise Weise, chief customer officer at Lidl GB, told The Sun: “We’ve done a big piece of work to listen to customers and it was clear from the feedback that they wanted more freedom to decide the rewards that suit them.”

On Reddit, customers have been reacting to the axing of Coupon Plus, with many saying they will miss the “free big bag” of potatoes.

Referring to the current rewards set-up, someone commented: “So sad the coupons and freebies are going away.”

Another wrote: “I believe it may be changing next month which is sad, I loved the free big bag of tatties.”

This person shared: “That’s sad to hear, free sack of spuds each month was a big help with the cost of living.”

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Meanwhile, a shopper put: “Best supermarket loyalty scheme for the type and amount of shopping I do.”

You can find more information about Lidl’s new Plus Points loyalty scheme on the supermarket’s website.

Newsquest has contacted Lidl for comment.

What do you think of Lidl Plus Points replacing Coupon Plus? Let us know in the comments below.