Lidl launches caterpillar cake rivalling M&S and Aldi

The budget supermarket is launching a limited-edition book, The Very Late Caterpillar, to celebrate the belated launch of its Cooper the Caterpillar Cake. 

Rival supermarkets have their own versions of the iconic caterpillar celebration cake, including M&S and its Colin the Caterpillar Cake and Aldi and its Cuthbert the Caterpillar Cake.

Until now, Lidl has been the odd one out, but not for much longer.

Lidl is joining several of its rival supermarkets in launching its own version of a caterpillar cake (Image: Lidl)

Lidl launches Cooper the Caterpillar Cake and it’s free for some customers

Revealing why Lidl’s caterpillar cake has taken so long to arrive, the book will be available for free via the website from 10am on Friday, June 19. 

Lidl said the book reveals Cooper’s whereabouts of late, from strutting the London Fashion Week cat(erpillar) walk to revelling in gnat summer – with a spot of Midgerton binge watching in-between.

Customers with a book will receive a Lidl Plus voucher code to claim a free caterpillar cake from stores nationwide.

Caterpillar cakes have been popular and caused a stir for years, and now Lidl’s, which consists of a sponge roll filled with chocolate buttercream and covered in milk chocolate, will be available to buy from this week.

From Friday, Lidl’s Cooper the Caterpillar Cake will be available to buy in stores nationwide for £6.99.

The history of Lidl

Cooper the Caterpillar said: “Time…flies… when you’re having fun.

“I know I’m a little late to the party but I can’t say I’ve met another grub that’s walked London Fashion Week or became the unlikely face of Gnat Summer.

“To make up for keeping everyone waiting, I wanted to share my debut novel of how I wriggled my way to Lidl.

“You know what they say, it’s about the journey not the destination… and I’ve certainly taken the scenic route.”

What caterpillar cakes are available to buy?

Several UK supermarkets have their own version of the caterpillar cake:

• M&S – Colin the Caterpillar
• Aldi – Cuthbert the Caterpillar
• Co-op – Charlie the Caterpillar
• Morrisons – Morris the Caterpillar
• Sainsbury’s – Wiggles the Caterpillar
• Waitrose – Cecil the Caterpillar
• Tesco – Slinky the Caterpillar
• Asda – Letty the Caterpillar

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What happened in M&S and Aldi’s caterpillar cake row?

M&S took Aldi to court for what became a long-running legal dispute in which the former accused the discounter of copying Colin with its “Cuthbert” product.

An undisclosed settlement eventually reached by the two grocers did not deter Aldi from going on to release an ad in which it announced it was “like M&S, only cheaper” and showed rival caterpillar cakes Cuthbert and Colin breaking into a scuffle at a party.

Will you be trying the new Cooper the Caterpillar Cake from Lidl? Tell us in the comments below.