Lightwater Valley’s new look as it prepares for 2026 opening

Lightwater Valley, based just north of Ripon, announced a new logo on Wednesday.

The move comes as the theme park with more than 35 rides and attractions prepares to re-open for the 2026 season on Saturday March 28.

Announcing the new logo, the Mellors Group, who took over the 175-acre attraction in January, said: “It marks the beginning of a fresh vision for the park, with new attractions, improvements and experiences already underway.”

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The new logo was similar to the old one but also featured a carousel and two people on a rollercoaster above Lightwater Valley’s name.

However, a post of Facebook showing this attracted more than 400 comments, with many claiming the use of AI.

One commenter said how the rides appeared confirmed AI, another noted the lack of faces on the two people.

The old Lightwater Valley logo (Image: Pic supplied)

One said the new logo ‘cheapens’ the look, with others saying they hoped the company had not paid for the logo.

But another called it “genius marketing- just look at all the comments and engagement!”

Lightwater Valley has since responded: “We’d like to clarify that the new logo wasn’t created using AI. It was developed with a design agency as part of a wider brand refresh for Lightwater Valley.

“The goal was to create something bright, fun, and full of energy that reflects the spirit of a family adventure park.

“There are a few versions of the logo in circulation, so it’s great to have an understanding of which ones you prefer. You can also check out our website for another take.

“This is just the first step as the park moves into its next chapter. You’ll start to see updates across the park this season, including new signage, colours, and guest areas, and we’re excited to share these changes with you as they happen!”

Lightwater Valley was founded by Robert Staveley in 1969 as a self-pick fruit farm and evolved into a major theme park, famously introducing the long-running Ultimate rollercoaster in 1991.

In 2021, it was acquired by the Brighton Pier Group, who removed the Ultimate, the world’s longest rollercoaster, as they shifted the attraction towards rides for younger children.

When they took over in January, the Nottingham-based Mellor’s Group pledged new investment and ambitions to appeal to a wider range of ages.

Among the new attractions is Spinning Racer.

The Lightwater Valley website said: “A brand-new era of excitement roars into the park with the arrival of the Spinning Racer – a high-energy family coaster like no other.

“Bursting with colour, excitement and fast-paced fun, this dynamic new ride sends you twisting, turning and spinning through sweeping bends and surprise drops.”