Maximize Education book appeal collects 5,000 books

The Northumberland campaign was launched by alternative education provider Maximize Education, led by CEO Christine Jamieson, as part of the National Literacy Trust’s National Year of Reading 2026.

Designed to support children from disadvantaged backgrounds, the appeal encouraged donations at schools, libraries, businesses and Maximize Education’s headquarters in Loansdean, Morpeth.

Ms Jamieson said: “I want to say a heartfelt thank you to every single person who donated.

“Whether someone gave one book or dozens, every contribution will help a child discover the magic of reading and the opportunities it can create.

“The kindness shown by our local communities has been remarkable. Schools, libraries, businesses and individuals all came together because they recognised that something as simple as a book can change a child’s future.

“It’s a wonderful reminder of what can be achieved when a community unites behind a common cause.”

Most of the books were collected from schools, which donated more than 3,000 in total.

Libraries gathered more than 1,500, and Tesco Extra in Kingston Park contributed over 600.

Every book will be distributed by the charity Children North East through its community projects and services.

Maximize Education organised the appeal in response to research showing that children living in poverty often have fewer books at home, limiting their literacy development and educational opportunities before they start school.

The organisation says the success of the appeal demonstrates the generosity of local communities and the shared belief that every child should have the opportunity to experience the lifelong benefits that reading can bring.

Leigh Elliott, CEO of Children North East, said: “The dedication and generosity shown by Maximize Education and the local community has been incredible and will make a significant difference to the babies, children, young people, and families we work with, helping to support their reading and language development.

“With far too many children growing up without access to books, it is wonderful to be involved in this initiative.

“We are proud to partner with this organisation and to be part of a campaign that will create lasting benefits for so many across the region.”