Metric Golf Club to open hi-tech indoor centre in Harrogate

Located at Hornbeam Park within the landmark Lenz building, Metric Golf Club promises to combine world-class technology, expert coaching, premium practice facilities and a modern clubhouse environment to create a year-round home for golfers who want to improve their game.

Unlike entertainment-led simulator venues, Metric Golf Club says its scheme has been designed around performance, coaching and community.

The venue will feature six premium TrackMan-powered simulator bays, dedicated coaching and club-fitting facilities, performance training spaces, and a modern clubhouse atmosphere where members and guests can work, socialise and connect.

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Metric Golf Club was founded by Harrogate entrepreneur Martin Brailsford alongside PGA Professional Ollie White, who joins the business as Co-Founder and will lead the day-to-day operation and performance standards of the club.

Ollie White is widely regarded as one of Yorkshire’s leading young PGA professionals and has built a strong reputation as both a coach and competitive player, currently playing on the Clutch Pro Tour.  

Having worked with golfers of all ages and abilities, from beginners and juniors through to elite amateur players, he brings a modern coaching philosophy and a deep understanding of player development. 

As Co-Founder, he will oversee coaching, player development, junior programmes, club fitting, member engagement and daily operations, ensuring that every aspect of the venue remains focused on helping golfers improve and enjoy the game.

Martin Brailsford said: “Golf has evolved dramatically over the last decade, but many of the places where people practise and improve haven’t evolved with it.

“Metric Golf Club has been created to bridge that gap. We wanted to build a facility that combines the best technology in golf with a premium clubhouse environment and a community of people who genuinely enjoy getting better.

“From the outset, it was important that this wasn’t simply a technology venue. We wanted someone at the heart of the business who understands golfers, understands coaching and shares the vision for what I’m trying to create.

“Ollie has been involved from the earliest conversations and has played a huge role in shaping the club. His reputation, energy and commitment to developing players make him the ideal person to lead the day-to-day operation of Metric.”

Ollie White added: “What excites me most about Metric is that we’re building something completely different to what currently exists in the region.

“Yes, the technology is incredible, but ultimately this is about people. It’s about creating an environment where golfers can practise with purpose, learn from great coaches, spend time with like-minded people and enjoy being part of a genuine golf community.

“Whether you’re a beginner, a junior golfer, a competitive amateur or simply someone who loves the game, Metric will provide a place where you can improve all year round.”

Alongside memberships, the venue will offer coaching programmes, junior academies, club fitting, corporate events, leagues, competitions and social golf experiences.

The club is expected to attract golfers from across Yorkshire and beyond, while also creating a new destination within Harrogate’s growing business and leisure community.

Further announcements regarding memberships, coaching partners, opening events and launch opportunities will be made in the coming months.

For updates and opening information, visit www.metricgolf.club or follow @metricgolfclub on Instagram.