Morrisons is opening a new burger restaurant inside stores

The supermarket will launch sit-down restaurants across a number of its UK stores

Major supermarket Morrisons has announced it will be launching new sit-down burger restaurants across a number of its stores.

Continuing its partnership with Burger Boi, Morrisons has revealed six of its stores will host the brand. But rather than installing small takeaway counters, Morrisons said each of its Burger Boi locations will operate as a complete sit-down restaurant.

As reported by creatorzine.com, the roll out follows on from the opening of a Burger Boi restaurant inside Morrisons’ Manchester Piccadilly store in December last year.

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A second restaurant is set to begin serving customers at Morrisons Wood Green in north London on Thursday, August 6. This will offer the brand’s complete menu and is expected to create more than 20 jobs.

Morrisons’ Watford store has also been confirmed as another upcoming location and is due to open later this month. Burger Boi said four further Morrisons locations are planned to open up before the end of the year, although the remaining sites have not yet been revealed.

Burger Boi sales director Asa Simpson said: “Less than five years ago, Burger Boi opened its first store. On Thursday, we’ll open our second physical location within Morrisons, this time in Wood Green.

“It’s another exciting milestone in what is becoming a fantastic partnership with Morrisons and one that continues to enable us to bring Burger Boi to more communities across the UK. Even more exciting is that this is only the beginning, with four more Morrisons locations already planned to open before the end of the year.”

The company added that the first Morrisons restaurant in Manchester had received an “exceptional” response and its restaurants inside the supermarket were helping it to build a nationwide presence in convenient, high-footfall locations.

Simpson added: “Seeing an opportunity evolve into a scalable retail partnership is something I’m proud to be part of. A huge amount of work goes into every opening and it’s a credit to everyone across both teams who helps make it happen.”