Morrisons launches new DIY aisle in partnership with Wilko

The new DIY aisle is in partnership with Wilko, with it opening last week at the Speke store in Liverpool.

However, reports say that it will be rolled out to further stores this year.

Morrisons launches new DIY aisle in partnership with Wilko

The new aisle offers shoppers the opportunity to purchase Wilko favourites, such as paint and other decorating tools, various household essentials and car accessories.

The aisle is adorned with Wilko’s iconic red branding and will offer the products during standard weekly shops.

A Morrisons spokesperson said: “We are pleased to have launched our new Wilko’s concession in our Speke store, marking the start of an exciting new partnership.

“We are looking forward to rolling this out to further stores later in the year.”

The rollout in Liverpool began towards the end of March, with more than 20 more proposed locations coming in 2026, according to The Grocer.

It comes as Morrisons looks to fill the gap in its stores following the closure of a large number of cafes, market kitchens, florists, meat counters, fish counters and pharmacies.

Rami Baitieh, Morrisons’ chief executive, said the changes were a “necessary part of our plans to renew and reinvigorate” the chain and invest in areas that “customers really value”.

It was suggested at the time that some fresh food counters or cafes could be replaced with specialist offers from third-party companies.

Holland & Barrett partnered with Morrisons to open concessions in a small number of Morrisons stores towards the end of last year.

Other changes at Morrisons

The new Wilko aisle is not the only change that has come to Morrisons in recent months.

The supermarket chain has worked to make all accessible toilets in its stores stoma‑friendly after affected customers called for better support.

The change is designed to help shoppers manage their condition with greater dignity and independence.

The updated facilities include hooks for clothing or bags, a shelf for medical supplies, a bin for discreet disposal and a mirror to help people check their stoma appliances.

Morrisons has recently made accessible toilets in its stores stoma‑friendly (Image: David Parry/PA)

The supermarket has also been updating a “significant proportion” of tills across all of its UK stores, in a move to make them “more efficient”.

New, sleeker black versions of the technology have come in to replace older checkouts, as part of the big refresh, which aims to provide “excellent levels of service”.

However, not all changes have been well-received by customers.

The supermarket giant has been trialling pay-to-use ATMs at a handful of its convenience stores, a change from a service that used to be free.

Morrisons said the change will allow customers to continue withdrawing cash at their local Daily site rather than losing the ATM service entirely.

Pricing decisions for ATMs are also not controlled by Morrisons as they are operated by external providers.

Shoppers labelled the change “very unfair” with some urging people to write to their MP.

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