The retailer is now selling a pack of picky bits every second
After days of intense heat, nobody wants to be cooking in a warm kitchen, so National Picky Bits Day will no doubt be a welcome relief this weekend.
It’s not a real thing, it’s an M&S thing. The retailer first created it last year in response to the demand for its tasty savoury snacks and this year it’s gone all out for the event on Saturday, June 27.
Step in store and you can’t miss it. The shelves are piled high with all sorts of tempting treats and there’s seemingly something for every palate.
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You’ve got your traditional picnic snacks of pork pies, sausage rolls, quiche and mini sausages, as well as a range of antipasti dishes with olives, cheese and the like, stuffed bell peppers, sweet potato spiced falafels and more.
There’s little packs of meat snacks too like the delicious serrano ham and cheese rollitos we tried. You can get these in chorizo and chilli flavour, as well as salchichon and rosemary with cheese.
If you’ve got fussy ones to contend with then you can’t go wrong with the box of dinky shareable popcorn chicken, which although needs cooking, takes just six minutes in the air fryer.
And there are other bits you can quickly warm in the microwave including the chorizo and cheese tortilla and the Spanish style prawn pil pil dish – a real treat with garlic, chili and paprika oil.
The mini cheese and onion muffins were the biggest hit with my lot. Muffins with sauteed onions, extra mature cheddar cheese and red Leicester cheese, they can be eaten warm or cold, but we liked them better warm and again they take just five minutes in the air fryer.
You don’t have to spend too much to get a meal from it, especially if you add in some typical picky bits like carrot sticks and a few crackers. You could also throw in some sweet treats like the new M&S strawberry sandwich which launched this week, as well as some new sweet dips.
A lot of the products are included in the retailer’s three for £8 offer, which makes them even better value.
With M&S selling a pack of picky bits every second, it’s no surprise they decided to dedicate a day to the snacks. And with picnic season upon us, Brits have officially named M&S as the UK’s home of picky bits according to new YouGov research, with 44% of shoppers naming it their top destination for summery nibbles.
Its picky bits sales have actually grown by 27% year-on-year, with the retailer predicting its biggest ever summer for picky bits.
“We know everyone loves M&S picky bits so decided to declare it as a national day because… why not?” a spokesman told us.
Why not indeed.
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