New Purely Belter beer launched for Newcastle stage show

The production, titled Gerry and Sewell, is currently running at Newcastle’s Theatre Royal until June 13.

Anarchy Brewery, based in Heaton, has brewed a 4.2% session IPA also called Purely Belter to coincide with the show.

Phil Beaty, operations director at Anarchy Brew Co, said: “Beer and football go hand in hand, so we were over the moon when the show’s production company got in touch a couple of months ago.

“We’re all huge fans of the show – and the film and the book, too – and to be part of it in this way is a real honour.”

The beer is available on draught and in cans at the Theatre Royal’s bars, giving audiences the chance to toast the Tyneside tale in fitting style.

Gerry and Sewell, at the Theatre Royal, tells the story of two twenty-something fans trying to find money, by any means necessary, to get season tickets for home games of their beloved Newcastle United.

It is an adaptation of the 2000 film Purely Belter, which itself was based on Jonathan Tulloch’s novel The Season Ticket.

Jamie Eastlake, producer at Eastlake Productions, said: “Collaboration across regional businesses is always a great thing.

“The show itself is a gateway to theatre for non-traditional theatregoers, so to have a drinks offering alongside the football-themed show made lots of sense.”

Anarchy already has strong links to football through its Shearer’s Beer, named after the legendary goalscorer.

The brewery also makes a donation from every can sold of Shearer’s Beer to The Alan Shearer Foundation.

The new Purely Belter IPA can also be purchased online via the brewery’s website at anarchybrewco.com.

Tickets for Gerry and Sewell are available from the Newcastle Theatre Royal website.

For those who want to enjoy a pint with a side of nostalgia, Purely Belter promises the perfect match.