Newcastle florist sells Mothers’ Day flowers ‘from the dog’

Julie’s Flowers, based in Gosforth, Newcastle, and Cleadon Village, Sunderland, has spotted a growing trend of customers placing Mothers’ Day orders on behalf of family pets.

Julie Horsted, founder of the business, said: “Every year, we see more cards signed with paw prints or little notes like ‘Love from Max’ or ‘Woofs and cuddles from Bella.’

“It started as a bit of fun, but it’s definitely becoming a thing.”

With the UK experiencing record levels of pet ownership, Ms Horsted says more people are embracing the idea of ‘pet mums’.

Ms Horsted said: “Partners or families will often order flowers on behalf of the dog or cat.

“It’s such a thoughtful and light-hearted gesture, and people absolutely love it.”

The trend began around five or six years ago, starting with the occasional cheeky note from a partner.

(Image: Robin Gladstone)

Ms Horsted said: “At first, it was the odd playful message from a partner.

“But now, it’s whole families leaning into it – or younger couples who don’t have children yet but still celebrate Mother’s Day in their own way.”

Messages often include phrases like ‘Thanks for the walks, belly rubs and treats, Mum!’ or ‘You’re pawsome!’

Ms Horsted believes the trend reflects a broader shift in how people define family.

She said: “There’s been a real cultural shift.

“Pets are very much part of the family now.

“They give comfort and companionship, so recognising that bond on Mother’s Day feels natural for a lot of people.”

The messages are often a source of joy for the florist team.

Ms Horsted said: “We look forward to them every year now.

“They remind us that behind every bouquet is a story – sometimes funny, sometimes moving, but always full of heart.”