North East screen sector leaders benefit from new programme

Into the Lead, delivered by Screen Alliance North, supported 17 leaders from small and medium-sized enterprises in the North’s scripted screen sector.

Participants gained new skills and connections in areas such as developing original IP, exploring innovative formats, and securing funding.

Penny Hall, partnerships lead at Screen Alliance North, said: “Into the Lead has been a gamechanger for the scripted screen indies in the North, empowering leaders to dream bigger and act bolder and encouraging them to build a more sustainable future, one that embraces innovation and puts people, and the environment first.

Richelle Schuster delivering an Into the Lead session (Image: Andy Matheson Photography)

“Collaboration is no longer just a buzzword – it’s the driving force behind our brightest creative breakthroughs.”

The group also built a lasting peer network, which they described as “a powerhouse of advice, opportunity and unwavering support”.

One participant said: “This programme has arrived at exactly the right time, offering me space to reflect, not just on projects but on how to lead people and ideas in a shifting industry.”

Another added: “I can already see how the peer network created through this training will be an important source of support, insight and collaboration going forward.”

Delivered by Under The Moon Ltd and Creaticity Ltd, the programme ran from January to March this year and was funded by Screen Alliance North, a BFI Skills Cluster, supported by the BFI awarding National Lottery funding.

The training included an in-person networking event and six learning modules featuring presentations, industry speakers, and collaborative challenges.

It focused on upskilling business leaders in good working practice, sustainability and inclusivity and helping them respond to shifting commissioning models, longer development cycles and growing pressure to diversify income.

Ruth Pitt, programme director, said: “Strong companies need strong leaders. Programmes like this are the lifeblood of creative business – powering survival, adaptation and dynamic growth.”

Sessions were delivered in partnership with BAFTA Albert and the BFI’s Workwise for Screen Programme.