The Smokehouse arrived to Cardiff on February 27 and will stay until the end of the weekend, giving people a taste of their award winning smokehouse BBQ
People in Cardiff are being given the chance to try award-winning meat brisket this weekend as Meat and Eat Smokehouse has come into the city with a special food trailer pop-up.
The smokehouse trailer will be set up at Hire Me Rentals at 293 Penarth Road, on Saturday, February 28, and Sunda, March 1. Opening times for the pop-up are listed as 12pm until late on both days.
Meat and Eat was originally founded in Wolverhampton and has built a reputation for its smoky, slow-cooked meats. This year it has been travelling to different cities across the UK with weekend food truck appearances.
Cardiff is the latest stop on the tour, where they have been making an appearance from Friday, February 27 until Sunday, March 1.
The weekend pop-up is expected to attract food lovers from across the city, the smokehouse’s Tiktok page showed large queues last night (February 27) of people waiting out in the rain for the a chance to buy the food.
The smokehouse business was started by brothers, Kasim Azim, Daud Azim and Abdulraheem Azim, in 2017. Since then, they have seen their humble business beginning turn into a popular and well loved food spot, gaining over 160k followers on Instagram and a strong social media presence on Facebook and Youtube.
Speaking about the journey, Kasim said: “It took us nine years. The first five years were a struggle. We had to put in the work, the passion, and the patience, and now it’s built our brand. We just carried it on, carried it on, carried it on.”
The team started with a restaurant in Wolverhampton in 2017 and has since expanded to a food trailer in Birmingham and a touring food truck, bringing their barbecue to cities across the UK.
The Cardiff pop-up is part of that ongoing tour. Since 2025, the Meat and Eat smokehouse has been visiting cities across the UK to give them a taste of their award winning meals. For the last six to seven months the smokehouse has been touring around many different cities every weekend.
Kasim explained their mission: “Cardiff probably hasn’t had this before. We want to make it readily available for whoever wants to have it. All ages. There’s no discrimination. A lot of smokehouses only attract a specific group, but we’ve made ours for everyone.”
The brothers pride themselves on making barbecue an inclusive experience. “With food, it’s like a love language. It ignites everybody. People from different backgrounds, ages, and genders come, and they enjoy it. We want everyone to have a taste.”
Kasim spoke enthusiastically on the importance of his business and his dedication to want people to try what Meat and Eat has to offer, “you cant come to us, we will come to you”, he says.
Speaking on his passion towards his smokehouse business, Kasim says: “We will be going to Texas next. That’s how serious we are. We’ll be going there for 10 days for more inspiration, for more research, and possibly get trained, so that’s the passion we give to this”
Last year, the smokehouse was invited to the Manchester Fume Festival to compete against world-class pit masters and chefs. That is where they were given the ‘Best Dish Award’ for their signature pulled-brisket samosa that was a fusion between American and South Asian flavours. Speaking on the award, Kasim said: “We did not expect to win, but once they had that samosa with the sauce, it was all over.”
Their approach has already taken them to around 16 cities, and each stop is chosen to ensure the food reaches new audiences.
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