Performance 28 Chester-le-Street proves hit with footballers

Performance 28, based on the Drum Industrial Estate, has become the go-to showroom for professional footballers hunting for prestige, sports and American muscle cars.

Among the top-flight names linked with the business are Newcastle United stars Dan Burn and Lewis Miley, along with former Magpies goalkeeper Tim Krul.

Dan Burn’s partnership with Performance 28

Blyth-born defender Dan Burn – who stands at an imposing six foot six – made a visit to Performance 28 late last year for more than just a new car collection.

The dealership revealed on its social media channels that it had entered into a sponsorship deal with the Newcastle United defender, handing over a custom Dodge Challenger Hellcat as part of the partnership.

Dan Burn (Image: PERFORMANCE28)

Tim Krul’s long-standing link with the showroom

Dutch goalkeeper Tim Krul, who now plays for Luton Town, is another player with long ties to the County Durham dealership.

Krul stopped by Performance 28 ahead of Luton’s Championship clash with Sunderland last year – but his connection with the business stretches back decades.

Managing director Tony Thomson has been supplying cars to Krul since he was just 18 years old, building a relationship that has lasted through the keeper’s career at clubs across England.

Tim Krul (Image: PERFORMANCE28)

Lewis Miley upgrades before a memorable Leeds clash

Rising Newcastle United star Lewis Miley, 19, is also among the dealership’s loyal customers.

The Stanley-born youngster was spotted at Performance 28 in January this year, only hours before starring in the Magpies’ thrilling 4–3 win over Leeds United.

Tony Thomson praised the teenager’s enthusiasm for cars, describing him as a “lovely, down-to-earth lad” with a passion for AMG Mercedes models.

“We’ve sold Lewis a few cars now, and he and his family are really good customers,” Tony said.
“He’s enthusiastic about his cars, always open to our input, and loves creating something unique.”

While it may not always make national headlines, Performance 28 has built a strong reputation across the North East and beyond.

The Chester-le-Street dealership’s mix of luxury show models, bespoke customisations and personalised service has made it a trusted name among professional athletes and car enthusiasts alike.

With its growing celebrity clientele and eye-catching fleet, it’s no surprise that Performance 28 is now known as County Durham’s home for high-performance luxury.