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Popular food recalled over concerns they may contain plastic

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Products are recalled when there is a potential safety risk

A popular French bakery brand that is often on the shelves in many supermarkets in the UK has recalled a batch of one of its products after a potential choking risk was found. Brioche Pasquier has urged customers who have bought six-packs of its Pitch Chocolate and Hazelnut Brioches with a specific date to return them.

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Products with a best before date of 4 March are to be returned or discarded due to “the potential presence of hard white plastic”, according to an announcement by the Food Standards Agency (FSA) on Saturday, February 7.

The product is stocked by several UK retailers including Asda, Tesco and Ocado. For the biggest stories in Wales first sign up to our daily newsletter here

In addition to posing a choking threat, ingesting pieces of plastic can potentially harm the digestive system. The FSA warned that the possible presence of plastic fragments make the product “unsafe to eat”.

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Only Pitch Chocolate filled 225g (6×37.5g) packs with the batch code UK 034 are subject to the recall.

Customers who have purchased the affected product are advised not to consume the brioches and to get in touch with the brand’s customer care team via their website or by emailing technical@briochepasquier. com.

The batch code and expiry date can be located on the back of the pack.

Brioche Pasquier confirmed that no other batch codes or any of its other products have been impacted.

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