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Popular NI coffee chain expands Belfast presence with stylish new in-store coffee shop experience

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The new Belfast coffee shop is expected to become a popular stop-off destination for city centre shoppers, coffee lovers, and those looking for a stylish place to relax during the day

Following a £280,000 investment and the creation of ten new jobs, Northern Ireland’s homegrown coffee brand, Ground Espresso Bars, has officially launched its latest Belfast venue.

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The new branch has just opened inside Next on Donegall Place, delivering its distinctive handcrafted coffee, fresh food, and laid-back ambience to the city centre’s core.

Expanding its network of 30 outlets and employing more than 240 staff throughout Northern Ireland, this exciting launch represents another significant achievement for Ground. The locally-established brand continues its expansion across the UK and Ireland, developing contemporary social hubs where customers can take a break, refresh, and socialise while shopping in one of Belfast’s most frequented retail locations.

Situated within the recently renovated Next store on Donegall Place, the new Ground Espresso Bar provides a premium coffee shop experience, showcasing expertly-prepared coffees, speciality teas from Belfast’s own SUKI Tea, fresh traybakes, pastries, sandwiches, and light refreshments – all presented within Ground’s modern and inviting setting.

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Discussing the opening, Darren Gardiner from Ground Espresso Bars said: “We’re incredibly excited to open our newest store in the heart of Belfast city centre. Next on Donegall Place is a fantastic retail destination, and this new store allows us to bring the full Ground experience to even more customers.

“This investment reflects our continued confidence in Belfast and our commitment to creating welcoming social spaces where people can enjoy exceptional coffee and food.”

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