Potions Cauldron of York to stage new Magic Weekend in June

Potions Cauldron is staging the new event featuring a three day programme of magical events, enchanting experiences and city wide discounts across key visitor attractions and partners.

The event is also taking place in the Group’s other locations including Blackpool, Chester, Dalton Park and Leeds, with national travel partner to be announced early June.

Taking place during June 26-28, the event will feature potion classes, guided walking tours through York’s historic streets, and magical character appearances, with number of partner venues across the city offering exclusive weekend incentives.

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The York event is supported by York Mumbler and is set to help boost the cities offering in a trading period that was unusually quiet in 2025.

Managing Director, Stuart Jarman said; “Magic is becoming increasingly popular and is something that the city of York naturally lends itself, however it is not something new, given that magic practices date back to Mediaeval times.

“At the core this event celebrates those traditions and partnering with other businesses within the city showcases the great offerings of attractions, experiences and retail for both locals and visitors to enjoy.”

At the centre of Magic Weekend is a series of bookable experiences hosted by The Potions Cauldron Group.

Celebrating at The Potions Cauldron on Shambles, wizards Kai Wortley and George Speak. (Image: Pic supplied)

On Friday evening, The Potions Academy will run their five star rated Adult Potion Class, where guests brew themed potion cocktails in a guided, theatrical setting. The experience is strictly over-18s and requires advance booking.

On Saturday, families can enjoy ‘The Potion Smugglers Quest’, following the story of legendary alchemist Phileas Fry through York’s historic streets and for the first time ever, the experience will be led by the companies Head of Interpretation and Guest Experience, Bernie Fleck.

Departures run at 10:30am, 1:00pm and 2:15pm, with an additional 3:00pm session available exclusively to York Mumbler members, pre-booking is strongly recommended with all participants receiving a complimentary  wizard style butterbeer at the end of their tour.

The Hole In Wand York will also host appearances from York favourite, the award winning Mad Alice across the weekend who is set to entertain hundreds of guests.

Visitors can collect a free  Magic Weekend Wristband from participating venues including The Potions Cauldron York, The Potions Academy York, and The Hole In Wand York. The wristband gives wizards and witches exclusive offers and promotions across the city throughout the weekend and are available from Monday June 22.

Confirmed partners include top attractions; The York Dungeon, York’s Chocolate Story, The Puzzling World of Professor Kettlestring and DIG. Popular city retailers; Socktopus, York Gin and Avorium.

Experiences are also included including ‘Mad Alice Walking Tour and The Hilt Axe Throwing. Wristband holders will also be eligible for selected in-venue offers, including drinks promotions and retail discounts.

Emma Ayris Rogers – Head of Marketing for The Potions Cauldron Group said: “York has always felt like a city where storytelling naturally belongs.

“Magic Weekend brings those ideas together across a few days, encouraging people to explore the city in a different way. It’s been great to work alongside local attractions that each contribute their own version of storytelling and experience in York.”

For more information visit – Magic Weekend in York