Primark shoppers fuming as summer essential sees price hike

Customers regularly share their excitement for new items on social media, but a recent post has seen some footwear more than double in price.

The fashion retailer has sold its basic flip flops for 90p for years, but now customers have seen an increase in the price, saying it’s the “end of an era” as they now cost £2.

Having said this, the flip flops were posted on the official Primark TikTok page in 2024, and they cost £1 back then.

One customer said on the Bargain Lovers Facebook page that the price increase was “crazy”.

While the flip flops have been a staple for customers’ holidays over the years, they have also been used at weddings for guests who needed a break from uncomfortable shoes like heels.

Primark increases price of flip flops ahead of summer

The flip flops come in a range of colours, including white, black, pink, blue, navy and dark brown, and they’re only available to buy in stores rather than online.

Sharing a picture of the Primark flip flops on the shelves of one of its stores, someone said: “£2 at Primark?? The 90p days were elite”, sparking a debate with shoppers sharing their thoughts on the new price.

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Some shoppers were shocked on seeing the news: “2 quid now xx”, adding two shocked face emojis.

Another customer said they were “fuming”, while someone else said the change in price is “disgusting”.

While some shoppers think the increase is big, others disagreed with one saying: “tbf though, 90p was too low”.

This person commented: “Cost of doing business goes up, price of goods go up to match that.

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“The government increased employer NI contributions and minimum wage for a start and Primark employs 30,000 people in the UK.

“£2 is still dirt cheap imo though! A cup of coffee is more than that.”

The new price didn’t seem to phase this customer: “I’m just glad they are finally back in stock”.

Newsquest has approached Primark for comment.