Raby Castle guide Jimmy Nicol shortlisted for tourism award

Jimmy Nicol, a guide at Raby Castle, Park and Gardens, is one of 10 finalists for VisitEngland’s Tourism Superstar award, which recognises individuals who deliver outstanding visitor experiences.

Mr Nicol reached the national shortlist after being named Durham Tourism Superstar 2025 by Visit County Durham.

He was nominated by a colleague at Raby Castle in recognition of his infectious enthusiasm, dedication and the ambassadorial role he plays not only for Raby, but for County Durham and the North East as a whole.

Duncan Peake, CEO at Raby Estates, said: “Jimmy’s dedication to both Raby Castle and County Durham is evident in everything he does.

“It is the enthusiasm and commitment of people like Jimmy that have helped establish County Durham as the popular visitor destination it is today.

“I would encourage everyone across the county and the wider North East to show their support and vote for Jimmy in the national Tourism Superstar competition.”

The VisitEngland award celebrates individuals who go above and beyond in tourism.

Nominees span destinations across England, including finalists from Norfolk, Leicestershire, and Worcestershire.

Mr Nicol is joined on the shortlist by fellow North East finalist Dan Monk, director of astrophotography at Kielder Observatory, Northumberland.

Mr Nicol has volunteered at Raby Castle since 2018, where he shares the site’s history with guests and helps deliver major events.

His passion and knowledge have made him a familiar and friendly face to thousands of visitors.

Michelle Gorman, managing director of Visit County Durham, said: “Jimmy is a fantastic example of the people who make County Durham such a special place to visit.

“His warmth, knowledge, and genuine passion for Raby Castle and the wider county leave a lasting impression on everyone he meets.

“We are incredibly proud to see him representing County Durham on the national stage and wish him the very best of luck.”

Mr Nicol said he was honoured to be recognised at national level.

He said: “Winning the Durham Tourism Superstar award was a wonderful feeling, and to now be representing Raby Castle and County Durham at a national level is a huge honour.

“Raby is a place that means a great deal to me, and I’m incredibly proud of the county and the region.

“To be nominated alongside such fantastic finalists is a real privilege.”

The winner of the Tourism Superstar award will be decided by public vote.

Voting is open until the end of English Tourism Week, which runs from March 13 to 22.

The winner will be announced later in the year at the VisitEngland Awards for Excellence 2026.