Roy Keane and Micah Richards showcase Bolton for World Cup

As reported in The Bolton News Roy Keane and Micah Richards filmed along Churchgate and Le Mans Crescent last month for the latest Sky advert, drumming up excitement ahead of the World Cup.

Now Sky Bet have released their new advert, giving the town and national showcase.

Bystanders queuing for their lunchtime pasty may have seen the football legends while they filmed the advertisement recently.

Once a dynamic box to box midfielder, Keane is now known for his quick wit and dry sense of humour on Sky Sport’s football coverage and the Overlap podcast along with Gary Neville, Jamie Carragher, Jill Scott and Ian Wright.

The Sky Bet advert is packed with signature Keane reactions as well as nods to famous World Cup moments, all while showing off the best of Bolton’s iconic landmarks and architecture.

The Town Hall forms the backdrop for Keane to deliver his famous line, ‘That’s his job’, a comment made about a goalkeeper’s triple save that went viral and is now cemented as a Keane trademark.

Former Manchester City defender, Richards also appears in the advert.

Roy Keane and Micah Richards have filmed along Churchgate and Le Mans Crescent (Image: Still)

A big personality, also known for his appearances on Sky Sports, is seen imitating Roger Milla’s iconic goal celebration from the 1990 World Cup along Churchgate, outside The Old Man and Scythe.

Bolton Town Centre has been a hive of filming activity in recent months, making the most of the town’s iconic architecture and film friendliness.

Roy Keane and Micah Richards have filmed along Churchgate and Le Mans Crescent (Image: Still)

Temporary changes to licensing rules will mean viewers can enjoy watching the Men’s Football World Cup – which takes place in the United States, Canada, and Mexico – at their local public house.

The temporary changes will have a huge impact on Bolton’s nighttime economy, particularly for popular venues along Churchgate, where the advert was filmed.

Roy Keane was spotted in front of the Wellsprings this week (Image: Public)

Filming for the advert also occurred at The Market Place, where they turned The Patio into a World Cup celebration, complete with bunting and a brass band.

In conjunction with the World Cup, The Market Place will also be hosting family-friendly activities and football-related competitions.

Cllr Debbie Newall, Executive Cabinet Member for Culture, said: “Bolton continues to flourish as a filming destination.

“Attracting big football personalities and having our local landmarks featured on national television is a great way to get Bolton immersed in World Cup fever!

“With a full summer of sport ahead, it’s the perfect time to enjoy the atmosphere with friends and loved ones.”

The World Cup starts this Thursday, 11th June with Mexico kicking off against South Africa.

England begin their campaign on Wednesday 17th June at 9pm, against Croatia.