Royal Mail launches campaign inspiring children to send World Cup support letters

Royal Mail has launched a new campaign encouraging children aged four to 17 to send letters of support to the England and Scotland men’s World Cup football teams.

The initiative aims to inspire a new generation to rediscover the value of letter writing while wishing the national squads well during the tournament.

Alistair Cochrane, chief executive of Royal Mail, highlighted the community spirit of such events.

He stated: “Sporting moments like this bring people together across the country and we wanted to give children a simple and meaningful way to get involved. Writing a letter is a personal way to show support, and we hope this campaign encourages young people to take part while highlighting the value of sending letters.”

Children wishing to participate can send their letters to the dedicated Freepost addresses: World Class Letters Freepost England or World Class Letters Freepost Scotland.

Scotland have enjoyed mixed emotions at the World Cup so far. Steve Clarke’s team beat Haiti 1-0 in the opening match, their first win at a World Cup since 1990, giving them a strong possibility of qualifying for the last 32.

However, despite a resilient showing on Friday night against a strong Morocco side, they wound up losing 1-0, conceding the only goal of the game within the first 70 seconds.

England, considered to be one of the tournament favourites, secured an impressive 4-2 win over Croatia on Wednesday night. England were level 2-2 at half-time with their European counterparts, despite two goals from talisman Harry Kane.

England, though, showed much more dynamism and attack intent in the second half, with goals from Jude Bellingham and Marcus Rashford ultimately giving Thomas Tuchel’s side the win.

The Three Lions continue their tournament on Tuesday, when they face Ghana in Boston.