Sainsbury’s to stop selling brown eggs in major eco shake-up

Whether you take notice of the colour of your eggs or not, the supermarket is making the shift to help the environment.

The retailer will phase out brown eggs across all its own-brand lines after finding that white eggs have a 12.7% lower carbon footprint.

Sainsbury’s said white eggs support more sustainable customer choices (Image: Lewis Whyld/PA)

Sainsbury’s to cut sales of brown eggs

It said white eggs support more sustainable customer choices “while still maintaining the excellent taste, quality and nutrition they expect.”

Sainsbury’s said this is largely due to better feeding efficiency and the longer productive lifespan of white hens.

White hens are also less prone to feather pecking, leading to better animal welfare.

A Sainsbury’s spokeswoman said: “White eggs have the same delicious taste and nutritional benefits as their brown counterparts but result in lower carbon emissions and better welfare outcomes for the hens that lay them.

“White feathered hens typically live longer, eat less feed and lay eggs for longer, cutting carbon emissions by over 12% compared with hens that lay brown eggs.

“We know Brits love their eggs and, as we work with suppliers to transition all of our own brand to white shells, they can now enjoy them knowing they are better for the environment and the hens.”

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The supermarket said the move reflects its long-term UK food system goals and is an example of close supplier collaboration on sustainability.

Although white eggs are rarely seen on supermarket shelves, they are commonly used by restaurants.

Most white-shelled eggs are laid by breeds such as the white leghorn, which originated in Italy.

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In recent years, UK supermarkets have begun exploring consumer demand for white eggs.

During the Covid-19 pandemic, Tesco stocked white eggs when panic buying led to a shortage of brown eggs.

Do you buy white or brown eggs? Tell us in the comments below.