Seaham Hall spa partners with luxury car brand Aston Martin

Seaham Hall, the five-star coastal hotel and spa resort, has announced a new partnership with Aston Martin Newcastle to deliver a programme of exclusive guest experiences in 2026 and beyond.

As part of the collaboration, hotel guests and Aston Martin customers will be invited to a series of luxury car showcases and test drives.

Some guests will also have the opportunity to enjoy exclusive use of an Aston Martin during their stay.

It’s a five-star partnership. (Image: Seaham Hall)

Ross Grieve, managing director at Seaham Hall, said: “We are delighted to be starting the new year launching our partnership with Aston Martin Newcastle, a brand that shares our values of luxury, innovation and true excellence.

“This union will allow us to continue to create truly exceptional experiences for guests and Aston Martin customers at Seaham Hall, something that we strive to deliver with each and every visit.”

Chris Hall, head of business at Aston Martin Newcastle, said: “We are delighted to be partnering with Seaham Hall, an iconic North East venue and the perfect spot to showcase Aston Martin Newcastle.

“As well as our cars being on display throughout the year, we have some very exciting events and guest experiences lined up.”

The hotel is a popular spot for celebrities. (Image: Will Foxx)

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Seaham Hall was recently ranked in the top 50 boutique hotels in the UK and named one of the best hotels in the world by La Liste for 2025.

Its five-bubble-rated Serenity Spa has also collected awards including Best Boutique Spa at the Boutique Hotelier Awards, and AA’s Best UK Spa Award in 2023 and 2024.

The hotel was also named Small Hotel of the Year 2025 in the North East England Tourism Awards, and featured in The Sunday Times Top 100 Best Places to Stay in 2024.