SealStop of Pocklington to appear on BBC TV’s Dragon’s Den

Pocklington-based Jason and Belle Richardson, who created SealStop in 2024, will be pitching for investment for their pioneering SealStop, the ground-breaking automatic shut-off valve designed to eliminate water waste and save gardeners’ time.

Together, they say, they have found an innovative solution to an everyday problem.

SealStop, which is now sold across six countries across the world, has won 12 major awards during the past two years, including recognition for sustainability and innovation.

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The episode will air on Thursday August 27 at 8pm on BBC One and BBC iPlayer.

During the episode, Jason and Belle will pitch to Deborah Meaden, Peter Jones, Touker Suleyman and Steven Bartlett, as well as footballing legend Gary Neville.

Belle Richardson said: “We are so thrilled to have been featured in this series. It’s such an honour and a privilege and we cannot wait for the episode to air. What started as one of those everyday frustrations on our smallholding has completely changed our lives.

Jason and Belle Richardson on Dragon’s Den (Image: Pic supplied)

“We never imagined it would lead us to building an award-winning business together and standing in front of the Dragons. We’re incredibly proud of how far we’ve come in such a short space of time, and we hope our journey inspires others to back their ideas and just give it a go.

“Our appearance on national television comes after an exceptional period of growth.

“Apart from the awards we have won, we have expanded into international markets; we are recognised as one of Yorkshire’s fastest-rising startups; we are proud to be standard bearers for British manufacturing; and our mission to help people waste less water through simple innovation is gaining real traction.”

Belle added: “Saving water has never been so important. It has been predicted that, by 2050, there will be a five billion litre water shortfall daily in the UK. Meanwhile the Government, realising this potential water crisis, has set a 20 per cent reduction target for household water use,” added Belle.

Tune in on August 27 to see how Jason and Belle fare and discover if they impress enough to gain investment.

For further information about SealStop, please visit www.Sealstop.co.uk