Shop York hailed a success by high street businesses

Shop York runs until Sunday (March 22).

Delivered by York BID in partnership with Indie York, the scheme invites shoppers to spend £50 in 50 days across more than 100 of the city’s retailers.

Locals can log their visits through a Shop York Passport to be in with the chance of winning a wide range of prizes from York businesses.

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With just three weeks still to go, participating businesses are already welcoming a boost in footfall during a traditionally quieter trading period – with shoppers flocking to discover new and previously overlooked spots across the city.  

Businesses are welcoming increased footfall during a traditionally quieter February (Image: Supplied)

Speaking about this, Avorium director, Tom Calvert, said: “Our city is a shopping hotspot for residents and visitors, and Shop York is a brilliant initiative to encourage spending at a time when the high street is typically quieter.

“We’re already experiencing the benefits of the promotion and are excited to push York’s independent shopping scene to new heights with Shop York.”

Bettys in York also features in the scheme (Image: Supplied)

Jenny O’Hara, from York Gin, added that the scheme offered something “genuinely exciting” for customers, with the chance to win some “amazing prizes”.

She added: “It helps keep more spending within the city, and it’s so easy to use in practice – minimum effort, no fuss and a great way to drive February footfall.

“As a business, it’s a win-win.”

The Shop York Passport also unlocks special offers, treats and promotions available only to participants.

More information is available at the Visit York Information Centre in Parliament Street, participating businesses in the city centre and at www.shop-york.co.uk.