Manchester United have appeared to introduce three new ‘values’ at the club ahead of the new Premier League season
Sir Jim Ratcliffe has helped oversee three key ‘values’ introduced at Manchester United as the club prepares for the new season. United are about to return to pre-season training following their summer break, as they ramp things up for the new campaign under manager Michael Carrick.
The Reds appointed Carrick as the club’s permanent manager towards the end of last season after the former midfielder guided United to third place in the Premier League table as interim boss.
United will return to the Champions League next season and will have the belief of being able to challenge the likes of Arsenal and Manchester City for the Premier League title.
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Ratcliffe and Ineos have made numerous changes behind-the-scenes at United since assuming control of football operations at Old Trafford in 2024.
The latest update has seen Ineos introduce three key ‘values’ that the club are aspiring to adhere to for the foreseeable future, The Sun report.
United have listed ‘badge’, ‘bravery’ and ‘spirit’ as the club’s new core values, which has now been spotted on their official website.
“Badge – Earn the badge, every day,” United’s club website states. “Respect our history and heritage. Be best in class and deliver to the standards expected of Manchester United. No one is bigger than the club.
“Bravery – Be bold, be brave, and take calculated risks. Do things differently and innovate. Lead by example and do what’s right for the club, even when it’s hard.
“Spirit – Embody the spirit of Manchester United. Show strength of character, act with passion, and fight back, no matter what.”
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The summer is also expected to be dominated by the transfer window, with a host of new players being linked with moves to United.
Atalanta star Ederson has agreed to join United this summer, with an initial £35million fee already being set, accompanied by a further £3.8million in add-ons.
United will travel to Finland, Norway, Sweden, the Republic of Ireland and Poland during their pre-season campaign.
Carrick and Co. will face Wrexham, Rosenborg, Atletico Madrid, Paris Saint-Germain, Leeds United and AC Milan during their preparations for the new season.
This will all be the build-up to the Premier League opener on August 22, which will see United travel to the MKM Stadium to face Hull City.
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