Samsung’s Galaxy S26 is expected to arrive soon as the tech giant slashes the price of its previous models.
Samsung is slashing prices across its Galaxy S25 series as the new S26 is expected to launch soon. To celebrate its partnership with the Winter Olympic Games, Samsung just cut more than £30 off the Galaxy S25 FE.
Shoppers can get the deal at the Samsung website, where all they have to do is enter the code GOLD5 during checkout. This knocks 5% off the price, reducing it from £649 to £616.55.
A similar deal is up for grabs with the standard Galaxy S25, which drops from £799 to £759.05. However, the voucher code isn’t valid for long and will expire on February 25.
The deal makes Samsung cheaper than Amazon, where the original prices of £649 and £799 still apply. Samsung isn’t the only retailer reducing its prices, though, as Sky Mobile just cut the Galaxy S25 Ultra from £43 to £31 per month and £12 upfront.
This monthly deal saves £432 but only includes a 100MB data allowance, so most customers should consider choosing a larger add-on. The S25 Ultra is the most powerful model in the S25 series, with Samsung still charging a hefty £1,249 when buying outright.
Get 5% off the Samsung Galaxy S25
Shoppers can get 5% off the Samsung Galaxy S25 FE by using the coupon code GOLD5.
The deals come as Samsung is expected to unveil its new Galaxy S26 line-up later this month. The tech giant usually launches its new phones at the annual Unpacked event in February, so if history is anything to go by, we could see the new phones in a matter of weeks.
Nothing has been officially announced yet, but reports by SamMobile suggest February 25 is the date Samsung fans need to mark in their calendars. Leaks suggest this is when Samsung is most likely to reveal the Galaxy S26, Galaxy S26 Plus and Galaxy S26 Ultra, which should land on UK shelves in March.
However, with prices for the S26 expected to start at £799, recent price cuts may tempt consumers into sticking with the cheaper S25 FE. Over at the Daily Express, Technology Editor David Snelling said the affordable S25 felt ‘super premium’ despite its lower price tag.
“It’s another decent device from Samsung,” he said. “It feels super premium in the hand and has a pixel-packed 6.7-inch display.
“Despite its lower cost, the S25 FE comes packed with upgrades including a triple-lens rear camera with 50MP main lens, huge 4,900mAh battery and fast charging. There’s also a bigger vapour chamber to keep things cool under pressure and it’s surrounded by an enhanced Armor Aluminum frame to help it stand the test of time.
“There are all the AI smarts found on the standard S25, including full Google Gemini access, plus other features such as fast charging. No, it doesn’t get the impressive Snapdragon 8 Elite processor, the cameras can’t match the Ultra, and there are fewer colour choices, but if those things don’t worry you, then the FE is one to watch out for.
“The only issues from my short time with this phone could be that it only comes in one large screen size, and it is still pretty expensive. Samsung has got some promotional offers, but I can’t help thinking a £599 price tag would seem more appealing.”