NewsBeat
Status-symbol packaging: 16 larder staples that look as good as they taste
It’s a shift driven by Instagram, yes, but also by a broader rethinking of luxury. Food has become fashion-adjacent: we’re buying provenance, craft and storytelling, wrapped up in packaging that feels collectable. These are products designed to be seen, not shoved into a cupboard. Think the sort of tins you stack artfully next to your Le Creuset, jars you casually leave by the hob, bottles that earn a permanent spot on the countertop.