Labour Party chair Anna Turley said the ad campaign will expose Reform’s record to voters and warn of the ‘real-world consequences of Farage getting even a whiff of power’
Nigel Farage has been accused of being a “charlatan” pretending to be on the side of working people as Labour launches a major ad campaign.
Labour Party chair Anna Turley said it will expose Reform’s record to voters and warn of the “real-world consequences of Farage getting even a whiff of power”.
As the local election campaign heats up, Labour’s ad van campaign – ‘Not on your side’ – will highlight Reform’s grim record in Parliament and public statements. It includes Mr Farage and Reform MPs voting against the landmark Employment Rights Bill.
The Bill, which became law in late 2025, contains a raft of measures including boosting sick pay provisions and banning controversial fire and rehire practices. Reform has pledged to axe the law alongside new landmark protections for renters under a “great repeal act” if the party wins power.
READ MORE: Tory turncoat who sued old party for changing office locks suffers disaster in courtREAD MORE: Reform’s plot to strip rights from workers exposed as ‘massively out of step’ with public
Labour’s ad campaign will also shine a spotlight on Mr Farage’s party’s plans to rip up the Online Safety Act, which includes vital protections for children online. Under the legislation tech companies have been ordered to bring in age verification tools, tame toxic algorithms and remove harmful content.
And the ad campaign will accuse Reform of being against the roll-out of free school breakfast clubs in primary schools by voting against the Children’s Wellbeing and Schools Bill.
Ms Turley said: “ Nigel Farage is a complete and utter charlatan. He and his Reform Party pretend to be on the side of working people. Yet time and again they try and block the vital changes Labour is bringing in to create a Britain built for all. That would mean vital cost of living support families across Britain wouldn’t have under a Reform Government.
“That would mean pounds torn out of the pockets of working people and workplace rights stripped away. That’s the real-world consequences of Farage getting even a whiff of power.”
Ms Turley added: “Today Labour exposes the truth: no amount of photo ops with pints down the pub will hide Farage’s naked attempts to hoodwink working people.”
The ramping up of the local elections battle comes just days after a dire prediction from experts that Labour faces losing “well over” 1,000 councillors in May’s crunch elections. They added the figure could also be as high as 2,000 if the pattern of the party’s fall in vote share in a raft of recent council by-elections continues.
Reform UK has been contacted for comment.



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