The Little Dress Shop Richmond nominated for window award

Helen Newall, 43, who has owned The Little Dress Shop for the last seven years said she was “over the moon” to be nominated for the Richmond Business and Tourism Association awards thanks to her creative window displays.

She said: “It was such a surprise. I found out last week when I was at the theatre with my friends and I couldn’t believe it.

The Little Dress Shop (Image: Helen Newall)

The Little Dress Shop (Image: Helen Newall)

“I have no idea who nominated me, but I am so grateful as it is the first time I have been put forward for this award.

“I knew about the Business Awards before, but when I’d looked in the past there wasn’t really a category that my shop fitted into.

“It wasn’t until I got the email that I realised there was an award for windows, which they haven’t done before. I’ve got no idea who nominated us, but it’s really lovely.”

The boutique, which specialises in occasion wear, including gowns, fascinators, hats, and accessories originally opened in April 2019 alongside her friend part-time.

However, after being made redundant, Helen took over the shop full time and it has now gone from strength to strength.

The nomination recognises the shop’s eye-catching window displays, despite what Helen describes as being one of the smallest shop windows in the town.

She said: “It’s quite hard to showcase everything I sell because I only have one of each item and my window is so small.

“But I try to theme the window, whether that’s Easter, Valentine’s Day or a colour theme.”

The Little Dress Shop (Image: Helen Newall)

Past displays have included a Princess Jasmine-inspired scene during the year of the Aladdin pantomime and a ball gown made from 14 Union flags for the Queen’s Platinum Jubilee, which won a town council window display competition.

“I just like trying to create something that catches people’s eye”, she said.

The nomination has already received a positive response from customers and friends.

The Little Dress Shop (Image: Helen Newall)

The 43-year-old said: “Everyone’s been really supportive.

“People have been congratulating me, although I have to keep reminding them it’s just the nomination for now!”

Shortlisted businesses are expected to be announced on March 23. Those shortlisted will then be invited to attend the awards ceremony on April 17, at The Station Cafe Bar.

You can find the shop at 13a Finkle Street, Richmond, DL10 4QA.