This luxury men’s grooming brand is offering 25% off for the World Cup

For many dads out there, grooming simply consists of three tasks: wash, shave, and repeat. But this is changing.

According to research from Mintel, while the men’s grooming product market is still dominated by more functional personal care products, there has been an increase in skincare launches and hair treatments for men (15 per cent and 12 per cent respectively), proving there is an uptick of interest in the space.

If you’re looking to add a touch of luxury to your everyday routine – or find a gift that impresses – the grooming brand Cremo needs to be on your radar. Already a cult-favourite in the US, the men’s self-care brand has now launched on this side of the Atlantic with a range of body washes, fragrances, and shaving essentials.

Beloved for its premium formulas, sleek design, and luxurious scent – all without the extortionate price tag – Cremo is celebrating the World Cup by offering 25 per cent off with the code “WORLDCUP25”.

From shaving to shower gels, Cremo’s products are designed for style-conscious men who like to be fuss-free. The collection is all about easy, feel-good luxury – with products designed to smell great, feel great, and slot effortlessly into his routine.

It’s something Cremo itself calls “unpretentious luxury”. Hence, its products are made to perform and really work, with long-lasting fragrances that stand out from the crowd.

Every order over £30 automatically gets free shipping, and there’s a generous 25 per cent off until 22 July in celebration of the World Cup (on all ranges except haircare).

So, whether you want to upgrade your father’s daily routine or you’re looking for something as stylish as he is, Cremo has something for you.

The latest scent to join the collection, Italian bergamot, is a bright, fresh fragrance inspired by the elegance of the Italian Riviera, and designed for the man who wants to make an impression without trying too hard. It opens with crisp Italian bergamot, has a soft neroli blossom at its heart, and finishes on a clean base of fresh vetiver.

If your dad, stepdad or grandfather is always at the sink shaving or trimming, a barber grade tool for home use is an easy upgrade. Cremo’s tortoise shell razor is designed to meet professional standards, helping to reduce irritation and razor burn while delivering a close, comfortable shave that feels as good as it looks.

Then there’s the product that made Cremo a staple in any man’s self care routine: its original shave cream. The secret? A super smooth formula that allows blades to glide effortlessly while protecting against irritation, razor burn, and any annoying nicks. The fresh citrus scent leaves your face feeling fresh and ready for the day ahead.