Three new chocolate bars land at Morrisons and one is rated 10/10

Morrisons has released three new flavours of chocolate bar that blend traditional sweets with some fan favourite treats, and one bar in particular has been given top marks online

Your new favourite chocolate bar could be sitting on the shelves at Morrisons. We all love a sweet treat from time to time, and for many of us, nothing beats a bar of chocolate.

Chocolate manufacturers regularly try to innovate and come up with new flavours to keep us interested in their products, and while some flavours fall flat, others become viral sensations. Morrisons has recently released three brand new flavours of chocolate, and at least one of them is already taking the internet by storm.

This comes after Morrison’s also recently innovated in the trolley department, becoming the first supermarket to launch AI-powered trolleys. The chocolate bars were shared on TikTok by food blogger Minstrel Munches, who showed off all three bars but only gave one a taste in her first video.

The flavours on offer blend traditional sweet flavours like biscuits and other classics with the smooth taste of milk chocolate – and at least one of them is definitely a winner.

What are the new Morrisons chocolate flavours?

Morrisons’ new chocolate flavours include: Custard Cream milk chocolate, Jaffa Orange milk chocolate, and Peanut Butter and Jelly milk chocolate. All three bars are chunky, with the filling being in creamy layers between the chocolate rather than just flavouring the chocolate itself.

In her video, the woman tried the custard cream flavour, which features a vanilla cream and biscuit crunch layer, covered in milk chocolate. Before tasting it, she said it “smells like custard creams”, and was blown away when she finally took a bite.

She said: “Wow. That is top tier. There’s actually biscuit pieces in there. In the custard cream … cream. That is elite. Good biscuit pieces, getting the custard cream flavour, that’s a 10 out of 10. Get down [to] Morrisons and give it a try.”

Commenters on her video were eager to try the new bars out for themselves, with many saying they “look insane” and that they can’t wait to get their hands on all three flavours.

One person said: “These look insane!! I really need to go have a look and try them out, soooo yummy looking!!”

Another added: “I will be smashing these.”

A third wrote: “I really want to try the custard cream bar!”

Each of the three new chocolate bars from Morrisons is priced at £2 for a 165g bar, and they are classified as “luxury chocolate” on the Morrisons website.

The Jaffa Orange bar is described as having a “zesty orange jelly layer”, while the peanut butter and jelly bar is described as having a “creamy, nutty, and fruity jelly layer”, and both are covered in milk chocolate.

All three bars are currently too new to have any reviews on the Morrisons website, but other social media posts have heaped praise on the bars, calling them “elite”.

A review of the Jaffa orange bar on Instagram rated it a 7.5 out of 10, claiming it was “good quality” but “very messy” if you intend on breaking it up into individual squares due to the jelly mixture inside.

The reviewer wrote: “Good quality thick chunks of milk chocolate with a gooey Jaffa orange sauce in each block. It’s got the combo of both Jaffa and orange. It’s not pure Jaffa. Very messy if you break through the squares, so break carefully.”

The chocolate news comes as Morrisons recently announced plans to offer a freebie to anyone in the UK between now and September. The free Kellogg’s breakfast offer is designed to help struggling families during the summer holidays while kids are out of school, but it can be claimed by anyone, as long as you visit a Morrisons with a cafe.

The deal was recently highlighted by ITV’s This Morning regular and money specialist Jordon Cox. In an Instagram post to remind families of the deal, he said: “If you’re struggling over the school summer holidays – head down to a Morrisons Café.

“Anyone can claim this, although the deal is focused on helping people who may be struggling to afford keeping the kids fed/entertained over the summer. So maybe only use it if you need it!”

To redeem the offer, ask for at the cafe till for a ‘Kellogg’s Breakfast’, and the staff will give you the items included in the deal for free. Alternatively, people can use touch-screen ordering kiosks in certain stores with those installed, as there will be a specific option for the free breakfast.